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		Delivering the promise of your brand, keeping the promise : and other keys to creating Brands People Love / Brian D. Till y Donna Heckler. by Till, Brian D [autor.] \| Donna, Heckler. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : FTPress Delivers, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.827 / T574d 2010. Place hold Request article Add to cart (remove)
		Harvard business review on brand management. by Harvard Business Review [autor.]. Series: The harvard business review paperback seriesMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1999Other title: Brand management.Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.827 / H339h 1999. Place hold Request article Add to cart (remove)
		Kellogg on Branding : The Marketing Faculty of The Kellogg School of Management / Alice M. Tybout y Tim Calkins. by Tybout, Alice M [editor] \| Tim, Calkins. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.827 / T977k 2005. Place hold Request article Add to cart (remove)
		Brand against the machine : how to build your brand, cut through the marketing noise and stand out from the competition / John Morgan. by Morgan, John [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 M847b. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noll Kapferer, Vincent Bastien. by Kapferer, Jean Noll [autor.] \| Bastien, Vincent. Edition: 2da edición.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Kogan Page, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 K171l. Place hold Request article Add to cart (remove)
		Luxury world : the past, present and future of luxury brands / Mark Tungate. by Tungate, Mark [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Kogan Page, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 T926l. Place hold Request article Add to cart (remove)

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