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The participation game : How the top 100 brands build loyalty in a skeptical world / Norty Cohen.

by Cohen, Norty, 1952- [autor.].

Edition: First. edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Estados Unidos : IdeaPress Publishing, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / C678p 2017.

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The culting of brands : turn your customers into true believers / Douglas Atkin.

by Atkin, Douglas [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Portfolio, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / AT873c 2004.

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Top of mind : use content to unleash your influence and engage those who matter to you / John Hall.

by Hall, John Michael [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill Education, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8343 / H174t 2017.

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