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		Publicidad : su papel en la mercadotecnia moderna / S. Watson Dunn ; translator Eduardo Escalona. by Dunn, S. Watson [autor.]. Series: Biblioteca de altos estudios comercialesMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : UTEHA, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / D923p. Place hold Request article Add to cart (remove)
		Cuando la publicidad sí funciona : nuevas pruebas de que anunciar dispara las ventas / John Philip Jones ; traducción Manuel Lorenzo Villegas. by Jones, John Philip, 1930- [autor.] \| Villegas, Manuel Lorenzo. Series: Interes generalMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona ; Santafé de Bogotá : Grupo Editorial Norma, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / J762c, ... Place hold Request article Add to cart (remove)
		La creación publicitaria desde la estrategia de marketing / Henri Joannis. by Joannis, H [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : España, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / J623c. Place hold Request article Add to cart (remove)
		Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A Belch. by Belch, George E., (George Edward), 1951- [autor.] \| Belch, Michael A. Edition: Tenth. edition.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw Hill, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR659.122 / B427a3 2015. Place hold Request article Add to cart (remove)

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