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Publicidad : su papel en la mercadotecnia moderna / S. Watson Dunn ; translator Eduardo Escalona.

by Dunn, S. Watson [autor.].

Series: Biblioteca de altos estudios comercialesMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : UTEHA, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / D923p.

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Cuando la publicidad sí funciona : nuevas pruebas de que anunciar dispara las ventas / John Philip Jones ; traducción Manuel Lorenzo Villegas.

by Jones, John Philip, 1930- [autor.] | Villegas, Manuel Lorenzo.

Series: Interes generalMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona ; Santafé de Bogotá : Grupo Editorial Norma, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / J762c, ...

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La creación publicitaria desde la estrategia de marketing / Henri Joannis.

by Joannis, H [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : España, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / J623c.

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