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		Planeación estratégica de mercado : problemas y enfoques analíticos / Derek F. Abell, John S. Hammond ; traducido por Alfredo Gómez Mata. by Abell, Derek F. - Hammond, John S [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A141p. Place hold Request article Add to cart (remove)
		How to prepare a results\driven marketing plan / Martin L Bell. by Bell, Martin L [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : AMACOM, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B433h. Place hold Request article Add to cart (remove)
		El plan de marketing : como elaborarlo con ayuda informática / Carlo Cutropía Fernández. by Cutropía Fernández, Carlo [autor.]. Series: Manueles practicos de marketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C988p. Place hold Request article Add to cart (remove)
		El plan de marketing en la práctica / José María Sainz de Vicuna Ancin. by Sainz de Vicuna Ancin, José María [autor.]. Edition: 3 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S158p. Place hold Request article Add to cart (remove)
		Marketing plus versión 2.0 : a step by step approach to successful marketing / Tim Berry's. by Berry's, Tim [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [s.l.] : PaloAlto Software, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B534m, ... Place hold Request article Add to cart (remove)
		Cómo crear un plan de marketing / John Westwood. by Westwood, John [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Nuevos emprendedores, 2001Availability: Not available: Biblioteca CESA: Checked out (1). Place hold Request article Add to cart (remove)
		La gerencia estratégica del producto : el manejo efectivo de la gestión en Marketing / Carlos Díaz C., Mauricio Concha C., César Salazar. by Concha C., Mauricio \| Díaz C., Carlos \| Salazar, César. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, [s.f.]Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.81 / D542g. Place hold Request article Add to cart (remove)
		El concepto del mapa estratégico aplicado a los negocios internacionales : cómo hacer que la estrategia del mercadeo internacional se convierta en la fuerza vital de su companía / Ramón H. Arias. by Arias, Ramón H [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.81 / A696c 1993. Place hold Request article Add to cart (remove)
		Cómo reorganizar estratégicamente la fuerza de ventas / Javier Arbeláez Botero. by Arbeláez Botero, Javier. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.81 / A664re 1995. Place hold Request article Add to cart (remove)
		El Nuevo Marketing Estrategia y táctica : cómo prepararse para desarrollar y ejecutar estrategias para los productos, servicios y mercados en la nueva economía / Alfredo Blousson. by Blousson, Alfredo. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.8 / B657n 2003. Place hold Request article Add to cart (remove)
		La estructura técnica de la venta : una manera de aumentar la productividad de las ventas en tiempos de hipercompetencia / Juan Alberto Gaviria Londoño. by Gaviria Londoño, Juan Alberto. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Cico Marketing, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.81 / G283e 2002. Place hold Request article Add to cart (remove)
		Principles of marketing / Philip Kotler, Gary Armstrong. by Kotler, Philip, 1931- [autor.] \| Armstrong, Gary M. Edition: Sixteenth. edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Estados Unidos de América : Pearson Educación, 2016Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (5)Call number: 658.8 / K874p2 2016, ... Place hold Request article Add to cart (remove)

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