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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker.

by Aaker, David A [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : Free Press, 2004Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111b, ...

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Plunkett's e-commerce & internet business almanac 2020 : the only comprehensive guide to the e-commerce and internet industry / Jack W. Plunkett, .

by Plunkett, Jack W [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: Houston,Texas : Plunkett Research, Ltd., 2020Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.872 / P737p 2020.

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  • Colegio de Estudios Superiores de Administración - CESA
  • Diagonal 34ª # 5ª-23
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  • Bogotá, Colombia
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