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Marketing management : a relationship approach / Svend Hollensen.

by Hollensen, Svend [autor.].

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : Pearson, 2015Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / H722m 2015, ... Not available: Biblioteca CESA: Lost (1).

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Review of marketing research : special issue - marketing legends / Editor Naresh K. Malhotra .

by Malhotra, Naresh K [editor .].

Series: : Review of marketing researchMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Reino Unido : Emerald Group Publishing Limited, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / R454r 2011.

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