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All marketers are liars : the underground classic that explains how marketing really works and why authenticity is the best marketing of all / Seth Godin.

by Godin, Seth [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Portafolio Penguin, 2012Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / G585a, ... Not available: Biblioteca CESA: Damaged (3).

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Temas clave en marketing relacional / coordinador Manuel Alfaro Faus.

by Alfaro Faus, Manuel [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw Hill, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / A385t, ... Not available: Biblioteca CESA: Damaged (1).

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Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers.

by Peppers, Don [autor.] | Rogers, Martha.

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / P424m, ... Not available: Biblioteca CESA: Damaged (1).

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