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		Relationship marketing : creating shareholder value / Martin Christopher, Adrian Payne, David Ballantyne. by Christopher, Martín [autor.] \| Payne, Adrian. Edition: Revised edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford ; Burlington, MA : Elsevier Butterworth\Heinemann, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / C556r 2002. Place hold Request article Add to cart (remove)
		All marketers are liars : the power of telling authentic stories in a low-trust world / Seth Godin. by Godin, Seth [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Portafolio Penguin, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 G585a. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Service failure : the real reasons employees struggle with customer service and what you can do about it / Jeff Toister. by Toister, Jeff [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : American Managament Association, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 T646s. Place hold Request article Add to cart (remove)
		The entrepreneur's guide to customer development : a "cheat sheet" to The four steps to the epiphany / by Brant Cooper & Patrick Vlaskovits ; foreword by Steven Gary Blank. by Cooper, Brant [autor.] \| Vlaskovits, Patrick \| Blank, Steven G. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Menlo Park, California : B. Cooper and P. Vlaskovitz, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.402 / C776e 2010. Place hold Request article Add to cart (remove)
		Marketing management : a relationship approach / Svend Hollensen. by Hollensen, Svend [autor.]. Edition: Third. Edition.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: [London] : Pearson, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / H722m 2015. Place hold Request article Add to cart (remove)

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