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		Dirección de marketing : fundamentos y aplicaciones / Jaime Rivera Camino. by Rivera Camino, Jaime [autor.] \| Garcillán López-Rua, Mencía De. Series: Libros profesionales de empresaEdition: 2a edition, revisada y actualizada.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R621d. Place hold Request article Add to cart (remove)
		HBR's 10 must reads on strategic marketing / Roland T. Rust [y otros diecinueve]. by Harvard Business Review Press \| Rust, Roland T [autor.] \| Moorman, Christine [autor.] \| Bhalla, Gaurav [autor.] \| Edelam, David C, 1961- [autor.] \| Levitt, Theodore [autor.] \| Christensen, Clayton M [autor.] \| Cook, Scott, 1952- [autor.] \| Hall, Taddy [autor.] \| Keller, Kevin Lane, 1956- [autor.] \| Silverstein, Michael J, 1955- [autor.] \| Sayre, Kate [autor.] \| Anderson, James C [autor.] \| Narus, James A [autor.] \| van Rossum, Wouter [autor.] \| Fournier, Susan [autor.] \| Lee, Lara [autor.] \| Reichheld, Frederick F [autor.] \| Kotler, Philip, 1931- [autor.] \| Rackham, Neil [autor.] \| Krishnaswamy, Suj. Series: HBR's 10 must reads seriesEdition: First. edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business Review Press, 2013Other title: Harvard business review's 10 must reads on strategic marketing \| HBR's ten must reads on strategic marketing.Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / H261h 2013, ... Place hold Request article Add to cart (remove)
		Marketing management / Philip Kotler ; Kevin Lane Keller. by Kotler, Philip, 1931- [autor.] \| Keller, Kevin Lane. Edition: Fifteenth edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston Pearson Education 2016Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K874m 2016, ... Place hold Request article Add to cart (remove)
		Principles and practice of marketing / David Jobber, Fiona Ellis-Chadwick . by Jobber, David, 1947 - [autor.] \| Ellis-Chadwick, Fiona. Edition: Ninth edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Londres : McGraw-Hill, 2020Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / J62p 2020. Place hold Request article Add to cart (remove)

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