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Prevision y accion comercial / Antonio Arjona Ciria.

by Arjona Ciria, Antonio [autor.].

Series: Manuales practicos de gestion de empresas ; D ; 3Edition: 2 edition.Material type: Text Text; Literary form: Not fiction Language: Spanish Publisher: Bilbao : Deusto, 1974Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / A719p.

Principios de comercializacion / William T. Ryan ; traduccion de Virginia Gonzalez Winckler.

by Ryan, William [autor.].

Series: Serie de enseñanza programada "El Ateneo"Material type: Text Text; Literary form: Not fiction Language: Spanish Publisher: Mexico : Centro regional de Ayuda Tecnica, 1974Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R989p.

Fundamentos esenciales de mercadotecnia / Richard R. Still, Edward W. Cundiff.

by Still, Richard R [autor.] | Cundiff, Edward W., Coaut.

Material type: Text Text; Literary form: Not fiction Language: Spanish Publisher: México : Herrero Hermanos Sucesores, 1975Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S857f.

Enfoque administrativo de la mercadotecnia / Thomas A. Staud, Donald A. Taylor ; traducción al español Centro Latinoamercano de Marketing.

by Staudt, Thomas A. - Taylor, Donalda [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Centro Regional de Ayuda Técnica, 1968Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S798e.

Publicidad : su papel en la mercadotecnia moderna / S. Watson Dunn ; translator Eduardo Escalona.

by Dunn, S. Watson [autor.].

Series: Biblioteca de altos estudios comercialesMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : UTEHA, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / D923p.

Fundamentos de mercadeo / Weldon J. Taylor, Roy T. Shaw, Eduardo López Ballori.

by Taylor, Weldon J. - Shaw, Roy T. - López Ballori, Eduardo [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Cincinnati, OH : South-Western Publishing, 1977Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T247f.

Hacia un marketing efectivo / Diriventas.

by Diriventas [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Diriventas, 1982Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D598h.

Planeación del producto / traductor María Antonieta Esteve de Baralt.

by Nye, Bernard C [autor.] | Dorr, Eugene L.

Series: Serie Dorr. MercadotecniaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Libros McGraw\Hill de México, 1973Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / N994p, ...

Desarrollo y ejecución de estrategias de mercadeo / Raymond D. Hehman ; traducción Hugo Alberto Coronado P.

by Hehman, Raymond D [autor.] | Coronado P., Hugo Alberto [traductor].

Series: Serie Norma Desarrollo GerencialMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Editorial Norma, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H464d.

Estrategias recompetitivas : cómo reimpulsar el crecimiento de su producto en un mercado maduro / Mack Hanan ; traducción Adriana Arias de Hassan.

by Hanan, Mack [autor.] | Arias de Hassan, Adriana [traductor].

Series: Serie Norma Desarrollo GerencialMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Editorial Norma, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H233e.

The dartnell sales promotion handbook / Editor Ovid Riso.

by Riso, Ovid Ed [autor.].

Edition: 7 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : The Dartnell, 1979Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / R595d.

How to participate profitably in trade shows / Robert B. Konikow.

by Konikow, Robert B [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : Dartnell Corporation, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: R659.15 / K824h.

Variables psicológicas en la mercadotecnia / Laszlo Berényi, Rosa E. Monroy.

by Berényi, Laszlo [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Trillas, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / B488v.

Mercadeo práctico para nuevas empresas : técnicas para abrir puertas y capturar mercados / Dave Patten ; traducción: Zulma Ramos Ramírez ; revisión: Humberto Serna Gómez.

by Patten, Dave [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P316m.

La venta consultiva : un método de ventas centrado en la asesoría al cliente / Mack Hanan ; traducción Carlos Restrepo S.

by Hanan, Mack [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: New York : AMACOM, 1985Other title: Método de ventas centrado en la asesoría al cliente.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / H233v.

La venta por correo directo : cómo hacer que su producto sea el elegido por el consumidor / James E.A. Lumley; traducción Adriana de Hassan.

by Lumley, James E. A [autor.] | Hassan, Adriana de [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Editorial Norma, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / L958v.

La venta estratégica : el único sistema de ventas probado con gran éxito por las mejores compañías norteamericanas / traductor Adolfo Martin.

by Miller, Robert Bruce, 1931 [autor.] | Tuleja, Tad, 1944.

Series: Gestión e InnovaciónMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Plaza & Janes, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / M647v.

Inteligencia comercial : técnicas para analizar la competencia / Leonard M. Fuld ; traducción Jesús Villamizar Herrera ; revisión técnica Humberto Serna Gómez.

by Fuld, Leonard M [autor.] | Serna Gómez, Humberto [revisión] | Villamizar Herrera, Jesús [traductor].

Series: Serie empresarial LegisMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Fondo Editorial Legis, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F962i.

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