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		Merchandising : cómo mejorar la imagen de un establecimiento comercial / Miguel Ángel Bort Muñoz. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / B739m. Place hold Request article Add to cart (remove)
		Logística comercial y empresarial / Ignacio Soret. by Soret de lol Santos, Ignacio [autor.]. Series: Libros profesionales de empresaEdition: 4a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic Editorial, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / S713l. Place hold Request article Add to cart (remove)
		Arquitectura de marcas : modelo general de construcción de marcas y gestión de sus activos / Manuel Martín García. by Martín-Barbero, Jesús [autor.]. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M379a. Place hold Request article Add to cart (remove)
		Marketing, innovación y nuevos negocios / Javier Maqueda Lafuente. by Maqueda Lafuente, Javier [autor.]. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Business Marketing School - ESIC, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M297m, ... Place hold Request article Add to cart (remove)
		Gestión por categorías : optimización del surtido / Francisco Serra Sedeno, Alberto Morant Cimas. by Serra Sedeño, Francisco [autor.] \| Morant Cimas, Alberto. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S487g. Place hold Request article Add to cart (remove)
		Dirección de marketing : fundamentos y aplicaciones / Jaime Rivera Camino. by Rivera Camino, Jaime [autor.] \| Garcillán López-Rua, Mencía De. Series: Libros profesionales de empresaEdition: 2a edition, revisada y actualizada.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R621d. Place hold Request article Add to cart (remove)
		Marca país : España, una marca líquida / José Miguel Sánchez Guitián. by Sánchez Guitián, José Miguel [autor.]. Series: Libros profesionales de empresaEdition: 2da edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Business Marketing School - ESIC, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / S211m. Place hold Request article Add to cart (remove)
		Marketing experiencial : la revolución de las marcas / Max Lenderman. by Lenderman, Max [autor.]. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Madrid : Editorial Esic, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / L564m. Place hold Request article Add to cart (remove)
		Casos de marketing estratégico en las organizaciones / coordinadores José Luis Munuera Alemán y Ana Isabel Rodríguez Escudero. by Munuera Alemán, José Luis [coordinador] \| Rodríguez Escudero, Ana Isabel, 1965- [coordinador]. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M963c. Place hold Request article Add to cart (remove)
		Métricas del marketing / Alejandro Domínguez Doncel y Silvia Hermo Gutiérrez. by Domínguez Doncel, Alejandro [autor.] \| Hermo Gutiérrez, Silvia. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D671m. Place hold Request article Add to cart (remove)
		Investigación y técnicas de mercado / Angel Fernández Nogales. by Fernández Nogales, Angel [autor.]. Series: Libros profesionales de empresaEdition: 2a. edition / revisada y actualizada.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / F363i. Place hold Request article Add to cart (remove)
		Pricing : nuevas estrategias de precios / José de Jaime Eslava. by Eslava, José de Jaime [autor.]. Series: Libros profesionales de empresaEdition: 3ra edición revisada y actualizada.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Business Marketing School - ESIC, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.816 / E76p. Place hold Request article Add to cart (remove)
		Marketing en el punto de venta : 100 ideas clave para vender más / Ricardo Palomares Borja. by Palomares Borja, Ricardo [autor.]. Series: Libros profesionales de empresaEdition: Segunda edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2013Other title: Marketing en el punto de venta : cien ideas clave para vender más.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / P181ma. Place hold Request article Add to cart (remove)
		La conducta del consumidor : estrategias y tácticas aplicadas al marketing / Jaime Rivera Camino, Rolando Arellano Cueva, Víctor M. Molero Ayala ; Mario Martínez Tercero prólogo. by Rivera Camino, Jaime [autor.] \| Arellano Cueva, Rolando \| Martínez Tercero, Mario [prólogo] \| Molero Ayala, Víctor M. Series: Libros profesionales de empresaEdition: 3a edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / R621c1 2013. Place hold Request article Add to cart (remove)
		El libro del marketing interactivo y la publicidad digital / Eduardo Liberos ... [y otros]. by Bareño, Ruth [autor.] \| García Del Poyo, Rafael \| Gutiérrez Ulecia, Juan Carlos \| Liberos, Eduardo \| Nuñez, Álvaro \| Pino, Gabriela. Series: Libros profesionales de empresaEdition: 1ª edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Pozuelo de Alarcón (Madrid) : ESIC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L417l 2013. Place hold Request article Add to cart (remove)
		Innovación y marketing de servicios en la era digital / David Villaseca Morales. by Villaseca Morales, David [autor.]. Series: Libros profesionales de empresaEdition: 2a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : Esic Editorial, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / V726i 2014. Place hold Request article Add to cart (remove)
		Introducción a la investigación de mercados / coordinadores María Jesús Merino Sanz [y otros tres]. by Merino Sanz, María Jesús [coordinador.] \| Pintado Blanco, Teresa [coordinador.] \| Sánchez Herrera, Joaquín [coordinador.] \| Grande Esteban, Ildefonso [coordinador.]. Series: Libros Profesionales de EmpresaEdition: Segunda edición / revisada y actualizada.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / IN61i 2015. Place hold Request article Add to cart (remove)

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