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Brand relevance : making competitors irrelevant / David A. Aaker.

by Aaker, David Allen, 1938- [autor.].

Series: Jossey\Bass business & management seriesEdition: First edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: San Francisco, CA : Jossey\Bass A Wiley Imprint, 2011Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / A111b, ... Not available: Biblioteca CESA: Damaged (1).

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Brand relevance : making competitors irrelevant / David A. Aaker.

by Aaker, David A [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Jossey-Bass, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 A111b. Not available: Biblioteca CESA: Lost (1).

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The end of advertising : why it had to die, and the creative resurrection to come / Andrew Essex.

by Essex, Andrew, 1965- [autor.].

Edition: First.edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Spiegel & Grau, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / E787e 2017.

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  • Colegio de Estudios Superiores de Administración - CESA
  • Diagonal 34ª # 5ª-23
  • PBX: 339 53 00 – 1189 -1120
  • Bogotá, Colombia
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