Your search returned 3 results.

Sort
Results
Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman.

by Barabba, Vincent P, 1934\ [autor.] | Zaltman, Gerald.

Material type: Text Text; Format: microfiche festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, c1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B223h.

La voz del mercado : la ventaja competitiva a través del uso creativo de la información del mercado / Vincent P. Barabba, Gerald Zaltman ; traducción Michel Angstadt.

by Barabba, Vincent P [autor.] | Angstadt, Michel [translator] | Zaltman, Gerald.

Series: Serie McGraw Hill de managementMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : McGraw Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / B223v.

Investigación de mercados / Gerald Zaltman, Philip C. Burger ; traducido por Conrad Niell.

by Zaltman, Gerald [autor.] | Burger, Philip [coautor].

Series: Tecnicas de marketing ; 5Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Hispano Europea, 1980Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / Z22i, ...

Pages
Hola