Exploiting chaos : 150 ways to spark innovation during times of change / Jeremy Gutsche ; prólogo por Guy Kawasaki.
Material type: TextLanguage: English Publisher: Nueva York : Gotham Books, 2009Copyright date: ©2009Edition: Primera ediciónDescription: 271 páginas : ilustraciones, gráficas, fotografías ; 23 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9781592405077; 159240507XSubject(s): Innovación empresarial -- Administración | Aptitud creadora en los negocios -- Guías | Éxito en los negocios -- Guías | Cambio organizacional -- Herramientas | Estrategias empresariales -- Guías | Administración de empresas -- Innovaciones tecnológicasDDC classification: 658.4063Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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General | 658.4063 / G984 2009 (Browse shelf(Opens below)) | Ej.1 | Available (Sin restricciones) | 7109101334 |
Jeremy Gutsche chief Trend Hunter.
Incluye notas bibliográficas (268-270)
Part 1. A big of history ; Part 2. Culture of revolution ; Part 3. Trend hunting ; Part 4. Adaptive innovation ; Part 5. Infectious messaging.
Did you know that Hewlett-Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recession? Periods of uncertainty fuel tremendous opportunity, but they also reshuffle the deck and change the rules of the game. Exploiting chaos is the ultimate business survival guide for all those looking to change the world. Topics include sparking a revolution, Trend hunting, Adaptive innovation, and infectious messaging. Contraportada.
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