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		Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traductores Lourdes Amador Araujo, Leticia Esther Pineda Ayala. by Kotler, Philip, 1931- [autor.] \| Armstrong, Gary \| Amador Araujo, Lourdes \| Pineda Ayala, Leticia Esther. Edition: 13ra. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Ciudad de México : Pearson Educación, 2017Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874f2 2016, ... Not available: Biblioteca CESA: Checked out (1). Place hold Request article Add to cart (remove)
		Zag : the number-one strategy of high-performance brands : a whiteboard overview / Marty Neumeier. by Neumeier, Marty [autor.]. Edition: First. edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: California : AIGA, New Riders, 2007Other title: Zag : the #1 strategy of high-performance brands /.Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / N493z 2007, ... Place hold Request article Add to cart (remove)
		Shopper marketing : la era del shopper ha iniciado / Anuor Aguilar. by Aguilar, Anuor [autor.]. Edition: 1a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Lima, Alfaomega, Grupo Editorial Mesa Redonda, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A283s 2016. Place hold Request article Add to cart (remove)
		Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renée Mauborgne. by Kim, W. Chan, 1952- [autor.] \| Mauborgne, Renée. Edition: First. edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Hachette Books, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K491b 2017. Place hold Request article Add to cart (remove)

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