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Planeación estratégica de mercado : problemas y enfoques analíticos / Derek F. Abell, John S. Hammond ; traducido por Alfredo Gómez Mata.

by Abell, Derek F. - Hammond, John S [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A141p.

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Cómo crear un plan de marketing / John Westwood.

by Westwood, John [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Nuevos emprendedores, 2001Availability: Not available: Biblioteca CESA: Checked out (1).

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La esencia del marketing / Guillermo D'Andrea.

by D'andrea, Guillermo [autor.].

Series: Colección 30 anos. Universidad AustralMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Temas Grupo, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D197e 2010.

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  • Colegio de Estudios Superiores de Administración - CESA
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