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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

by Kim, W. Chan, 1952- [autor.] | Mauborgne Renee.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 2005Online access: Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.802 C454b. Not available: Biblioteca CESA: Lost (2).

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Cahvertising : How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone / Erick Whitman.

by Whitman, Erick [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Career Press, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.85 / W614c 2009. Not available: Biblioteca CESA: Lost (1).

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