Marketing strategy : a decision-focused approach / Orville C. Walker, Jr, John W. Mullins.
Material type:
TextLanguage: English Publisher: [Washington D.C.] : McGraw-Hill Irwin, 2011Edition: Seventh editionDescription: 352 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780073381152Subject(s): Administración de mercado | Planeación de mercadeo | Estrategias de mercadeoDDC classification: 658.8
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Biblioteca CESA
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Reserva | 658.8 / W177m (Browse shelf(Opens below)) | Ej. 1 | Available | 7101018673 |
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