International management : managing the global corporation / Ashok Som.
Material type:
TextLanguage: English Publisher: London : McGraw-Hill Higher Education, 2009Edition: First. editionDescription: xii, 611 páginas : ilustraciones, gráficas ; 25 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780077117375Subject(s): Empresas internacionales -- Gestión | Corporaciones multinacionales | Estrategias empresariales | Mercados emergentes | Globalización | Cambio organizacionalDDC classification: 658.049 / | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.049 / S693i 2009 (Browse shelf(Opens below)) | Ej.1 | Available | 7101024639 |
Incluye índice.
Part 1. The global strategy imperative ; 1. Globalization and expansion imperatives ; 2. Developing strategic capability: evolution of the multinational corporation ; Part 2. The organizational imperative ; 3. Managing organizational desing for global operations ; 4. Managing across cultures ; Part 3. The change imperative ; 5. Managing mergers and acquisitions ; 6. Organizational restructuring: adapting to global challenges ; Part 4. The emerging management imperative ; 7. Strategies for emerging markets ; 8. Ethics and corporate social responsibility challenges ; 9. Preparing for the future: leadership challenges.
'International Management' ofrece un enfoque europeo conciso al tema, ideal para estudiantes de MBA. En primer lugar, considera la teoría de la gestión y pasa a aplicarla a las empresas europeas en un estilo integrado y fácil de usar.
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