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Marketing experiencial : la revolución de las marcas / Max Lenderman.

by Lenderman, Max [autor.].

Series: Libros profesionales de empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Madrid : Editorial Esic, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / L564m.

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Comportamientos de compra del consumidor : 29 casos reales / coordinadores Salvador Ruiz de Maya e Ildefonso Grande Esteban.

Series: Libros profesionales de empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / R934e.

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La conducta del consumidor : estrategias y tácticas aplicadas al marketing / Jaime Rivera Camino, Rolando Arellano Cueva, Víctor M. Molero Ayala ; Mario Martínez Tercero prólogo.

by Rivera Camino, Jaime [autor.] | Arellano Cueva, Rolando | Martínez Tercero, Mario [prólogo] | Molero Ayala, Víctor M.

Series: Libros profesionales de empresaEdition: 3a edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / R621c1 2013.

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