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Por qué compramos : la ciencia del shopping / Paco Underhill ; prólogo de José Luis Nueno ; traducción Ma. José Asís.

by Underhill, Paco [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / U553p, ...

El placer de comprar : 24 horas en un centro comercial / Paco Underhill ; traducción Ana García Beltrán.

by Underhill, Paco [autor.] | García Bertrán, Ana [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / U533p, ...

The Entrepreneur's guide to customer development : A cheat sheet to The Four Steps to the Epiphany / by Brant Cooper & Patrick Vlaskovits ; foreword by Steven Gary Blank.

by Cooper, Brant [autor.] | Vlaskovits, Patrick.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lexington, KT : Custdev, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.402 / C776e 2010.

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