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		Comportamiento del consumidor : enfoque América Latina / Rolando Arellano. by Arellano Cueva, Rolando [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México ; Santafé de Bogotá : McGraw\Hill, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / A678c. Place hold Request article Add to cart (remove)
		Comportamiento del consumidor : comprendiendo al consumidor / Bernard Dubois y Alex Rovira Celma ; editor Andrés Otero ; prólogo Verrieres\Le\Buisson y Guillermo Cisneros. by Dubois, Bernard [autor.] \| Cisneros Garrido, Guillermo [prólogo] \| Le-Buisson, Varrieres- [prólogo] \| Otero, Andrés [editor] \| Rovira Celma, Alex, 1969-. Edition: 2a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / D815c. Place hold Request article Add to cart (remove)
		Segmentación significativa : incluye la pre\segmentación y la segmentación ad\hoc / José Antonio París. by París, José Antonio [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid Ediciones Haber 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / P232s 2013. Place hold Request article Add to cart (remove)

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