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		Principles of service marketing and management / Christopher Lovelock, Lauren Wright. by Lovelock, Christopher H [autor.] \| Wright, Lauren. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L898p. Place hold Request article Add to cart (remove)
		Administracion de servicios : estrategias para la creacion de valor en el nuevo paradigma de los negocios / Christopher Loverlock, [y otros cuatro] ; traduccion Miguel Angel Sanchez Carrion, Pilar Mascaro Sacristan, Jaime Gomez Mont Araiza ; colaboracion tecnica Karla Veronica Cabrera Martinez. by Lovelock, Christopher H [autor] \| Cabrera Martinez, Karla Veronica [colaborador] \| Gómez Mont Araiza, Jaime [traductor] \| Mascaró Sacristán, Pilar [traductor] \| Sánchez Carrión, Miguel Angel [traductor]. Series: Area: AdministracionEdition: Segunda edicion.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Naucalpan de Juarez, Estado de Mexico : Pearson Educacion de Mexico : Prentice Hall, 2011Publisher: [s.l.] : [s.e.], 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A238a. Place hold Request article Add to cart (remove)
		Marketing de servicios : personal, tecnología y estrategia / Christopher Lovelock, Jochen Wirtz ; traducción Leticia Esther Pineda Ayala. by Lovelock, Christopher H [autor.] \| Wirtz, Jochen. Edition: Séptima edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson, 2015Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L911m1 2015, ... Place hold Request article Add to cart (remove)

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