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Comportamiento del consumidor : enfoque América Latina / Rolando Arellano.

by Arellano Cueva, Rolando [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México ; Santafé de Bogotá : McGraw\Hill, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / A678c.

El consumo de la tercera edad / Ildefon Grande Esteban.

by Grande Esteban, Ildefonso [autor.] | Universidad Pública de Navarra.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / G751c.

Comportamiento del consumidor : comprendiendo al consumidor / Bernard Dubois y Alex Rovira Celma ; editor Andrés Otero ; prólogo Verrieres\Le\Buisson y Guillermo Cisneros.

by Dubois, Bernard [autor.] | Cisneros Garrido, Guillermo [prólogo] | Le-Buisson, Varrieres- [prólogo] | Otero, Andrés [editor] | Rovira Celma, Alex, 1969-.

Edition: 2a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / D815c.

De la calidad de servicio a la fidelidad del cliente / Dolors Setó Pamies.

by Setó Pamies, Dolors [autor.].

Series: Libros profesionales de empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S495d.

Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Victoria Flores Flores ; revisión Julieta Mercado González ...[y otros].

by Schiffman, Leon G [autor.] | Flores Flores, Victoria [traductor] | Kanuk, Leslie Lazar | Mercado González, Julieta [revisión] | Reyes Martínez, Javier [editor].

Edition: 8a. edition / Editor Javier Reyes Martínez.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Educación, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S333c.

Por qué compramos : la ciencia del shopping / Paco Underhill ; prólogo de José Luis Nueno ; traducción Ma. José Asís.

by Underhill, Paco [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / U553p, ...

El placer de comprar : 24 horas en un centro comercial / Paco Underhill ; traducción Ana García Beltrán.

by Underhill, Paco [autor.] | García Bertrán, Ana [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / U533p, ...

El código cultural : una manera ingeniosa para entender por qué la gente alrededor del mundo vive y compra como lo hace / Clotaire Rapaolli ; translator de Bernardo Racamán Santos.

by Rapaille, Clotaire [autor.] | Racamán Santos, Bernardo [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8343 / R216c, ... Not available: Biblioteca CESA: Damaged (1).

Coolhunting : el arte y la ciencia de descifrar tendencias, conozca hoy lo que sus clientes demandarán mañana / Víctor Alejandro Gil Mártil.

by Gil Mártil, Víctor Alejandro [autor.].

Series: Gestión del conocimientoMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Empresa Activa, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / G463co, ...

Consumiendo : introducción al consumo y al consumidor colombiano / Camilo Herrera Mora.

by Herrera Mora, Camilo [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Alfaomega, 2010Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.834 / H565c, ... Not available: Biblioteca CESA: Damaged (3).

Neuromarketing : ¿por qué tus clientes se acuestan con otro si dicen que les gusta tú? / Néstor Braidot.

by Braidot, Nestor [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Gestión 2000, 2014Publisher: [Madrid] : [s.e.], 2013Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.80019 / B814n, ...

Marcas pasión / Helen Edwards, Derek Day ; traductor Jaime Valencia Villa.

by Edwards, Helen, 1965- [autor.] | Carretero Padilla, Fernando [editor] | Day, Derek, 1949- | Valencia Villa, Jaime, 1951- [traductor].

Edition: Editor Fernando Carretero Padilla.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Panamericana Editorial, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / E261m.

The culture code : an ingenious way to understand why people around the word buy and live as they do / Clotaire Rapaille.

by Rapaille, Clotaire [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Broadway Books, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8343 / R216c, ...

Happy customers everywhere : how your business can profit from the insight of positive psychology / Brend Schmitt.

by Schmitt, Bernd [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Palgrave MacMillan, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8342 / S355h, ...

Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II.

by Gilmore, James H, 1959- [autor.] | Pine, B. Joseph.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 2007Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8343 / G488a.

Consumers and individuals in China : standing out, fitting in / Michael B. Griffiths.

by Griffiths, Michael B, 1979- [autor.].

Series: Chinese worlds ; 31Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Routledge, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 339.470951 / G855c 2013.

Happy customers everywhere : how your business can profit from the insight of positive psychology / Brend Schmitt.

by Schmitt, Bernd [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Palgrave MacMillan, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 S355h.

Casos de comportamiento del consumidor : reflexiones para la dirección de marketing / Salvador Ruiz de Maya, Ildefonso Grande Esteban.

by Ruiz de Maya, Salvador [autor.] | Grande Esteban, Ildefonso, 1954-.

Series: Libros profesionales de empresaEdition: Primera edición.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 R849c 2013.

The Entrepreneur's guide to customer development : A cheat sheet to The Four Steps to the Epiphany / by Brant Cooper & Patrick Vlaskovits ; foreword by Steven Gary Blank.

by Cooper, Brant [autor.] | Vlaskovits, Patrick.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lexington, KT : Custdev, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.402 / C776e 2010.

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