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		Building strong brands / David A Aaker. by Aaker, David A [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Free Press, 1996Online access: Contributor biographical information \| Publisher description \| Sample text \| Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A111s. Place hold Request article Add to cart (remove)
		Mapas estratégicos : como convertir los activos intangibles en resultados tangibles / Robert S. Kaplan, David P. Norton ; traducido por Carlos Ganzinelli. by Kaplan, Robert S [autor.] \| Ganzinelli, Carlos [traductor] \| Norton, David P, 1941-. Series: Harvard business pressMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Gestión 2000, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.4012 / K172m, ... Place hold Request article Add to cart (remove)
		Valuing intangible assets / Robert F. Reilly, Robert P. Schweihs. by Reilly, Robert F [autor.] \| Schweihs, Robert P. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1999Online access: Contributor biographical information \| Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 657.7 / R362v. Place hold Request article Add to cart (remove)
		Strategy Maps : Converting Intangible Assets into Tangible Outcomes / Robert S. Kaplan y David P. Norton. by Kaplan, Robert S [autor.] \| David P., Norton. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Press, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.4012 / K172s 2004. Place hold Request article Add to cart (remove)
		Intangible assets / valuation and economic benefit : Jeffrey A. Cohen. by Cohen, Jeffrey A, 1964- [autor.]. Series: Wiley finance seriesMaterial type: Text; Nature of contents: ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Jersey : Wiley, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.15 / C678i 2005. Place hold Request article Add to cart (remove)

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