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Building strong brands / David A Aaker.

by Aaker, David A [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Free Press, 1996Online access: Contributor biographical information | Publisher description | Sample text | Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A111s.

Mapas estratégicos : como convertir los activos intangibles en resultados tangibles / Robert S. Kaplan, David P. Norton ; traducido por Carlos Ganzinelli.

by Kaplan, Robert S [autor.] | Ganzinelli, Carlos [traductor] | Norton, David P, 1941-.

Series: Harvard business pressMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Gestión 2000, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.4012 / K172m, ...

Intangible assets / valuation and economic benefit : Jeffrey A. Cohen.

by Cohen, Jeffrey A, 1964- [autor.].

Series: Wiley finance seriesMaterial type: Text Text; Nature of contents: biography; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Jersey : Wiley, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.15 / C678i 2005.

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