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		El marketing como arma competitiva : cómo asignar prioridades a los recursos comerciales / Tomás Alfaro Drake. by Alfaro Drake, Tomás, 1951- [autor.]. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / A385m, ... Place hold Request article Add to cart (remove)
		Dirección de marketing : fundamentos y software de aplicaciones / Ildefonso Grande Esteban. by Grande Esteban, Ildefonso [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G751d. Place hold Request article Add to cart (remove)
		Dirección de la mercadotecnia : análisis, planeación, implementación y control / Phillip Kotler ; traducción: Eugenia Rosete Solis, Mercedes Córdoba y Magro. by Kotler, Philip [autor.]. Edition: 7a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall Hispanoamericana, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d. Place hold Request article Add to cart (remove)
		Administración de marketing : estrategias y programas / Joseph P. Guiltinan ; Gordon W. Paul ; traducción Gloria Elizabeth Rosas Lopetegui ; revisión técnica Roberto Rosero Hinestroza. by Guiltinan, Joseph P [autor.] \| Paul, Gordon W \| Rosas Lopetegui, Gloria Elizabeth [traductor] \| Rosero Hinestroza, Roberto. Edition: 5a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G953a, ... Place hold Request article Add to cart (remove)
		Implacable : ahora sí, por fin, la manera japonesa de hacer marketing / Johny K. Johansson, Ikujiro Nonaka ; traducción Jorge Cárdenas Nannetti. by Johansson, Johny K [autor.] \| Cárdenas Nannetti, Jorge, 1906- [traductor] \| Nonaka, Ikujiro, 1935-. Series: Interes generalEdition: Edición Armando Bernal, María Lucrecia Monares.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Grupo Editorial Norma, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / J65i, ... Place hold Request article Add to cart (remove)
		Finanzas para profesionales de márketing y ventas : con casos prácticos / Joan Massons. by Massons I Rabassa, Joan [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Ediciones Deusto, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.15 / M419f. Place hold Request article Add to cart (remove)
		Canales de venta : llegue a más clientes, venda más productos y obtenga más ganancias / Lawrence G. Friedman, Tomothy R. Furey ; traducción Ma. Ascención Guadalupe de la Campa Pérez\Sevilla. by Friedman, Lawrence G [autor.] \| Campa Pérez-Sevilla, María Ascención Guadalupe de La [traductor] \| Furey, Tomothy R. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Educación, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / F911c. Place hold Request article Add to cart (remove)
		Técnicas básicas de ventas / John W. Ernest ; traducción Roberto Haas García ; revisión Carlos H. Bortoni Guzmán. by Ernest, John W, 1914- [autor.] \| Bortoni Guzmán, Carlos H [revisión] \| Dorr, Eugene L [editor] \| Haas García, Roberto Andrés [traductor]. Series: Curso práctico de Mercadotecnia McGraw Hill ; 5Edition: 2a. edition / Eugene L Dorr.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : McGraw\Hill, 1983Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / E712t. Place hold Request article Add to cart (remove)
		Administración de ventas / Mark W. Johnston, Greg W. Marshall ; traducción Pilar Mascaró Sacristán, Adolfo Deras Quiñones ; revisión técnica Iván M. Barreira Díaz. by Johnston, Mark W [autor.] \| Barreira Díaz, Iván M [revisión] \| Deras Quiñones, Adolfo [traductor] \| Marshall, Greg W \| Mascaró Sacristán, Pilar [traductor]. Edition: 7a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México : McGraw Hill, 2004Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.81 / J721a, ... Place hold Request article Add to cart (remove)
		Mercadotecnia / Richar L. Sandhusen ; traducción María Elena Rosas Sánchez. by Sandhusen, Richard L [autor.] \| Rosas Sánchez, Maria Elena [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Compañía Editorial Continental, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S217m. Place hold Request article Add to cart (remove)
		Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status / Peter Cheverton. by Cheverton, Peter [autor.]. Edition: 3a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: London : Kogan Page, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.87 / Ch527k, ... Place hold Request article Add to cart (remove)
		Key account management : maximising profitability from major customers / John Rock. by Rock, John [autor.]. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Warriewood (Australia)] : Business & Professional Publishing, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / R682k. Place hold Request article Add to cart (remove)
		Sun Tzu : estrategias de marketing / Gerald A. Michaelson con Steven W. Michaelson ; traducción Carlos Ossés Terrón. by Michaelson, Gerald A [autor.] \| Michaelson, Steven W \| Ossés Terrón, Carlos [traductor] \| Rico Grau, Mercedes [editor]. Series: Markenting. VentasEdition: Editora Mercedes Rico Grau.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M621s, ... Place hold Request article Add to cart (remove)
		Marketing en la pequeña y mediana empresa / Donald Cyr, Douglas Gray ; translator Angela García. by Cyr, Donald [autor.] \| García, Ángela [traductor] \| Gray, Douglas. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Norma, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C994m. Place hold Request article Add to cart (remove)
		El marketing como estrategia : claves para innovar y lograr crecimientos sostenidos / Nirmalya Kumar ; traducción Marta García Madera. by Kumar, Nirmalya [autor.] \| García Madera, Marta [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Deusto, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K963m. Not available: Biblioteca CESA: Checked out (1). Place hold Request article Add to cart (remove)
		Estrategia de marketing / O. C. Ferrell, Michael D. Hartline ; traducción Verania de Parres. by Ferrell, O.C, 1943- [autor.]. Edition: 3a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Thomson, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F383e, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Gerencia de territorios aplicando marketing uno a uno / Rafael Alberto Paz Parra, Mónica Piedrahita Echeverry. by Paz Parra, Rafael Alberto [autor.] \| Piedrahita Echeverry, Mónica. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Cali : Universidad Libre, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P348g. Place hold Request article Add to cart (remove)
		Principles of marketing / Philip Kotler, Gary Armstrong. by Kotler, Philip [autor.] \| Armstrong, Gary (Gary M.). Edition: Twelfth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2008Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874p, ... Place hold Request article Add to cart (remove)
		El ABC del customer experience : cómo generar experiencias para vender más / Elena Alfaro ; prólogo de Antonio López de Ávila. by Alfaro García, Elena [autor.] \| López de Ávila, Antonio [prólogo]. Edition: 1a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Wolters Kluwer, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / A385a, ... Place hold Request article Add to cart (remove)
		Principios de marketing / Philip Kotler, Gary Armstrong ; traducción Yago Moreno López ; revisión técnica Jesús García de Madariaga, Javier de Jesús Flores Zamora, Carlos Alberto Galli. by Kotler, Philip [autor.] \| Flores Zamora, Javier de Jesús [revisión] \| Galli, Carlos Alberto [revisión] \| García de Madariaga, Jesús [revisión] \| Moreno López, Yago [traductor] \| Armstrong, Gary. Edition: 12a. edition / editor Alberto Canizal.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Pearson Educación, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K874m, ... Place hold Request article Add to cart (remove)

		El marketing como arma competitiva : cómo asignar prioridades a los recursos comerciales / Tomás Alfaro Drake. by Alfaro Drake, Tomás, 1951- [autor.]. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / A385m, ... Place hold Request article Add to cart (remove)
		Dirección de marketing : fundamentos y software de aplicaciones / Ildefonso Grande Esteban. by Grande Esteban, Ildefonso [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G751d. Place hold Request article Add to cart (remove)
		Dirección de la mercadotecnia : análisis, planeación, implementación y control / Phillip Kotler ; traducción: Eugenia Rosete Solis, Mercedes Córdoba y Magro. by Kotler, Philip [autor.]. Edition: 7a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall Hispanoamericana, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d. Place hold Request article Add to cart (remove)
		Administración de marketing : estrategias y programas / Joseph P. Guiltinan ; Gordon W. Paul ; traducción Gloria Elizabeth Rosas Lopetegui ; revisión técnica Roberto Rosero Hinestroza. by Guiltinan, Joseph P [autor.] \| Paul, Gordon W \| Rosas Lopetegui, Gloria Elizabeth [traductor] \| Rosero Hinestroza, Roberto. Edition: 5a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G953a, ... Place hold Request article Add to cart (remove)
		Implacable : ahora sí, por fin, la manera japonesa de hacer marketing / Johny K. Johansson, Ikujiro Nonaka ; traducción Jorge Cárdenas Nannetti. by Johansson, Johny K [autor.] \| Cárdenas Nannetti, Jorge, 1906- [traductor] \| Nonaka, Ikujiro, 1935-. Series: Interes generalEdition: Edición Armando Bernal, María Lucrecia Monares.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Grupo Editorial Norma, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / J65i, ... Place hold Request article Add to cart (remove)
		Finanzas para profesionales de márketing y ventas : con casos prácticos / Joan Massons. by Massons I Rabassa, Joan [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Ediciones Deusto, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.15 / M419f. Place hold Request article Add to cart (remove)
		Canales de venta : llegue a más clientes, venda más productos y obtenga más ganancias / Lawrence G. Friedman, Tomothy R. Furey ; traducción Ma. Ascención Guadalupe de la Campa Pérez\Sevilla. by Friedman, Lawrence G [autor.] \| Campa Pérez-Sevilla, María Ascención Guadalupe de La [traductor] \| Furey, Tomothy R. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Educación, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / F911c. Place hold Request article Add to cart (remove)
		Técnicas básicas de ventas / John W. Ernest ; traducción Roberto Haas García ; revisión Carlos H. Bortoni Guzmán. by Ernest, John W, 1914- [autor.] \| Bortoni Guzmán, Carlos H [revisión] \| Dorr, Eugene L [editor] \| Haas García, Roberto Andrés [traductor]. Series: Curso práctico de Mercadotecnia McGraw Hill ; 5Edition: 2a. edition / Eugene L Dorr.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : McGraw\Hill, 1983Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / E712t. Place hold Request article Add to cart (remove)
		Administración de ventas / Mark W. Johnston, Greg W. Marshall ; traducción Pilar Mascaró Sacristán, Adolfo Deras Quiñones ; revisión técnica Iván M. Barreira Díaz. by Johnston, Mark W [autor.] \| Barreira Díaz, Iván M [revisión] \| Deras Quiñones, Adolfo [traductor] \| Marshall, Greg W \| Mascaró Sacristán, Pilar [traductor]. Edition: 7a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México : McGraw Hill, 2004Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.81 / J721a, ... Place hold Request article Add to cart (remove)
		Mercadotecnia / Richar L. Sandhusen ; traducción María Elena Rosas Sánchez. by Sandhusen, Richard L [autor.] \| Rosas Sánchez, Maria Elena [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Compañía Editorial Continental, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S217m. Place hold Request article Add to cart (remove)
		Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status / Peter Cheverton. by Cheverton, Peter [autor.]. Edition: 3a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: London : Kogan Page, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.87 / Ch527k, ... Place hold Request article Add to cart (remove)
		Key account management : maximising profitability from major customers / John Rock. by Rock, John [autor.]. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Warriewood (Australia)] : Business & Professional Publishing, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / R682k. Place hold Request article Add to cart (remove)
		Sun Tzu : estrategias de marketing / Gerald A. Michaelson con Steven W. Michaelson ; traducción Carlos Ossés Terrón. by Michaelson, Gerald A [autor.] \| Michaelson, Steven W \| Ossés Terrón, Carlos [traductor] \| Rico Grau, Mercedes [editor]. Series: Markenting. VentasEdition: Editora Mercedes Rico Grau.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M621s, ... Place hold Request article Add to cart (remove)
		Marketing en la pequeña y mediana empresa / Donald Cyr, Douglas Gray ; translator Angela García. by Cyr, Donald [autor.] \| García, Ángela [traductor] \| Gray, Douglas. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Norma, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C994m. Place hold Request article Add to cart (remove)
		El marketing como estrategia : claves para innovar y lograr crecimientos sostenidos / Nirmalya Kumar ; traducción Marta García Madera. by Kumar, Nirmalya [autor.] \| García Madera, Marta [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Deusto, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K963m. Not available: Biblioteca CESA: Checked out (1). Place hold Request article Add to cart (remove)
		Estrategia de marketing / O. C. Ferrell, Michael D. Hartline ; traducción Verania de Parres. by Ferrell, O.C, 1943- [autor.]. Edition: 3a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Thomson, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F383e, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Gerencia de territorios aplicando marketing uno a uno / Rafael Alberto Paz Parra, Mónica Piedrahita Echeverry. by Paz Parra, Rafael Alberto [autor.] \| Piedrahita Echeverry, Mónica. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Cali : Universidad Libre, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P348g. Place hold Request article Add to cart (remove)
		Principles of marketing / Philip Kotler, Gary Armstrong. by Kotler, Philip [autor.] \| Armstrong, Gary (Gary M.). Edition: Twelfth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2008Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874p, ... Place hold Request article Add to cart (remove)
		El ABC del customer experience : cómo generar experiencias para vender más / Elena Alfaro ; prólogo de Antonio López de Ávila. by Alfaro García, Elena [autor.] \| López de Ávila, Antonio [prólogo]. Edition: 1a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Wolters Kluwer, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / A385a, ... Place hold Request article Add to cart (remove)
		Principios de marketing / Philip Kotler, Gary Armstrong ; traducción Yago Moreno López ; revisión técnica Jesús García de Madariaga, Javier de Jesús Flores Zamora, Carlos Alberto Galli. by Kotler, Philip [autor.] \| Flores Zamora, Javier de Jesús [revisión] \| Galli, Carlos Alberto [revisión] \| García de Madariaga, Jesús [revisión] \| Moreno López, Yago [traductor] \| Armstrong, Gary. Edition: 12a. edition / editor Alberto Canizal.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Pearson Educación, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K874m, ... Place hold Request article Add to cart (remove)

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