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		Gestión por categorías : la respuesta eficiente al consumidor (ECR) / Jordi Garrido i Pavia. by Garrido I Pavia, Jordi [autor.]. Series: Empresa y gestiónMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Pirámide, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / G241g. Place hold Request article Add to cart (remove)
		Principles of marketing / Philip Kotler, Gary Armstrong. by Kotler, Philip [autor] \| Armstrong, Gary [autor.]. Edition: Seventh edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, New Jersey : Prentice Hall, 1996Publisher: [California] : [s.e.], 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874p, ... Place hold Request article Add to cart (remove)
		Marketing : real people, real choices / Michael R. Solomon, Elnora W Stuart. by Solomon, Michael R [autor.] \| Stuart, Elnora W. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / S689m, ... Place hold Request article Add to cart (remove)
		Administracion de servicios : estrategias para la creacion de valor en el nuevo paradigma de los negocios / Christopher Loverlock, [y otros cuatro] ; traduccion Miguel Angel Sanchez Carrion, Pilar Mascaro Sacristan, Jaime Gomez Mont Araiza ; colaboracion tecnica Karla Veronica Cabrera Martinez. by Lovelock, Christopher H [autor] \| Cabrera Martinez, Karla Veronica [colaborador] \| Gómez Mont Araiza, Jaime [traductor] \| Mascaró Sacristán, Pilar [traductor] \| Sánchez Carrión, Miguel Angel [traductor]. Series: Area: AdministracionEdition: Segunda edicion.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Naucalpan de Juarez, Estado de Mexico : Pearson Educacion de Mexico : Prentice Hall, 2011Publisher: [s.l.] : [s.e.], 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A238a. Place hold Request article Add to cart (remove)
		Mercadotecnia / Richar L. Sandhusen ; traducción María Elena Rosas Sánchez. by Sandhusen, Richard L [autor.] \| Rosas Sánchez, Maria Elena [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Compañía Editorial Continental, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S217m. Place hold Request article Add to cart (remove)
		La revolución comercial : el key account, el trade marketing y el category manager / Eduardo Liria. by Liria, Eduardo [autor.] \| Peralba Ruiz, María Victoria [editor]. Series: McGraw\Hill de ManagementEdition: Editora Ma. Victoria Peralba Ruíz.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw Hill, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.81 / L768r, ... Place hold Request article Add to cart (remove)
		Máster en marketing / traducción María Luisa Establier. by Establier, María Luisa [traductor]. Series: Financial Times Mastering ; 11931Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Deusto, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M423m, ... Place hold Request article Add to cart (remove)
		Principles of marketing / Philip Kotler and Gary Armstrong. by Kotler, Philip, 1931- [autor.] \| Armstrong, Gary. Edition: Undécima edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874p. Place hold Request article Add to cart (remove)
		Buyology : verdades y mentiras de por qué compramos / Martin Lindstromm. by Lindström, Martin, 1970- [autor.]. Edition: 3a. edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestion 2000, 2009Publisher: [Madrid] : [s.e.], 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L753b, ... Place hold Request article Add to cart (remove)
		Marketing público : investigación, aplicaciones y estrategia / Ramón Rufin Moreno, Cayetano Medina Molina. by Rufín Moreno, Ramón [autor.] \| Medina Molina, Cayetano. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R926m. Place hold Request article Add to cart (remove)
		El ABC del customer experience : cómo generar experiencias para vender más / Elena Alfaro ; prólogo de Antonio López de Ávila. by Alfaro García, Elena [autor.] \| López de Ávila, Antonio [prólogo]. Edition: 1a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Wolters Kluwer, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / A385a, ... Place hold Request article Add to cart (remove)
		Neuromarketing : ¿por qué tus clientes se acuestan con otro si dicen que les gusta tú? / Néstor Braidot. by Braidot, Nestor [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Gestión 2000, 2014Publisher: [Madrid] : [s.e.], 2013Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.80019 / B814n, ... Place hold Request article Add to cart (remove)
		Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan kartajaya, Iwan Setiawan. by Kotler, Philip [autor.] \| Kartajaya, Hermawan \| Setiawan, Iwan. Edition: 8a edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Jersey : John Wiley, 2010Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / K874m 2010, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Marketing en el punto de venta : 100 ideas clave para vender más / Ricardo Palomares Borja. by Palomares Borja, Ricardo [autor.]. Series: Libros profesionales de empresaEdition: Segunda edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2013Other title: Marketing en el punto de venta : cien ideas clave para vender más.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / P181ma. Place hold Request article Add to cart (remove)
		Cómo elaborar el plan publicitario en la empresa : desarrolle un plan publicitario exitoso / Socorro Jaramillo V. by Jaramillo V., Socorro. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, [s.f.]Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.8 / J371c. Place hold Request article Add to cart (remove)
		Cómo elaborar el plan publicitario en la empresa : desarrolle un plan publicitario exitoso / Socorro Jaramillo V. by Jaramillo V., Socorro. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, [s.f.]Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.8 J371c. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Cómo elaborar el plan publicitario en la empresa : desarrolle un plan publicitario exitoso / Socorro Jaramillo V. by Jaramillo V., Socorro. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.8 / J371el 1995. Place hold Request article Add to cart (remove)
		MKTG : marketing / [Charles W. Lamb, Joseph F. Hair, Carl McDaniel] ; traducción Pilar Mascaró Sacristán, Mara Paulina Suárez Moreno ; revisión técnica María de los Ángeles Ramos Solano. by Lamb, Charles W, 1944- [autor] \| Hair, Joseph F [autor] \| Mascaró Sacristán, Pilar \| Mcdaniel, Carl, Jr, 1941- [autor] \| Ramos Solano, María de lol Ángeles [revisión] \| Suárez Moreno, Mara Paulina. Edition: Septima edición. Edición del estudiante.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México, D.F. : Cengage Learning, 2014Publisher: [Ohio, CO] : [s.e.], 2014Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.834 / L218mk1 2014, ... Place hold Request article Add to cart (remove)
		Segmentación significativa : incluye la pre\segmentación y la segmentación ad\hoc / José Antonio París. by París, José Antonio [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid Ediciones Haber 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / P232s 2013. Place hold Request article Add to cart (remove)

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