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		The portable MBA in marketing / Alexander Hiam, Charles D. Schewe. by Hiam, Alexander [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley & Sons, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H623p. Place hold Request article Add to cart (remove)
		Enfoque : el único futuro de su empresa / Al Ries ; traducción Roberto Hass García. by Ries, Al [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : HarperBusiness, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R559e. Place hold Request article Add to cart (remove)
		Aseguramiento de calidad en compras : como desarrollar las relaciones comprador\proveedor / Eduardo Gómez Saavedra. by Gómez Saavedra, Eduardo [autor.]. Series: Serie gerentesEdition: 2a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : RAM Editores, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.568 / G633a. Place hold Request article Add to cart (remove)
		Principles of marketing / Philip Kotler, Gary Armstrong. by Kotler, Philip [autor] \| Armstrong, Gary [autor.]. Edition: Seventh edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, New Jersey : Prentice Hall, 1996Publisher: [California] : [s.e.], 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874p, ... Place hold Request article Add to cart (remove)
		Marketing management : analysis, planning, implementation and control / Phillip Kotler. by Kotler, Philip [autor.]. Series: Prentice\Hall International series in MarketingEdition: Ninth edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice\Hall, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8 / K874mt. Place hold Request article Add to cart (remove)
		Implacable : ahora sí, por fin, la manera japonesa de hacer marketing / Johny K. Johansson, Ikujiro Nonaka ; traducción Jorge Cárdenas Nannetti. by Johansson, Johny K [autor.] \| Cárdenas Nannetti, Jorge, 1906- [traductor] \| Nonaka, Ikujiro, 1935-. Series: Interes generalEdition: Edición Armando Bernal, María Lucrecia Monares.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Grupo Editorial Norma, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / J65i, ... Place hold Request article Add to cart (remove)
		Políticas y estrategias de gamas de productos y precios : cómo gestionar el portafolio de productos y fijar precios de venta y de cesión / José María Ferré Trenzano y Jordi Ferré Nadal. by Ferré Trenzano, José María [autor.] \| Ferré Nadal, Jordi. Series: Guías prácticas de marketing. prontuarios y Check Lists ; 2Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Díaz de Santos, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F382p. Place hold Request article Add to cart (remove)
		La esencia de la mercadotecnia de servicios / Adrian Payne ; traducción Luis J. Díaz Mena ; revisión técnica Marcela Benassini Félix. by Payne, Adrian [autor.] \| Benassini, Marcela [revisión] \| Díaz Mena, Luis J [traductor]. Series: Colección pearson de marketing ; 2Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Bogotá : Prentice Hall Hispanoamericana, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.82 / P346e, ... Place hold Request article Add to cart (remove)
		Marketing : theory and practice / Michael J. Baker. by Baker, Michael J [autor.]. Edition: 3 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B168m. Place hold Request article Add to cart (remove)
		Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / Linden Brown, Malcolm H. B. McDonald. by Brown, Linden - Mcdonald, Malcolm H. B [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B877c. Place hold Request article Add to cart (remove)
		Administración del marketing : conocimiento y habilidades, texto, análisis, planes / J. Paul Peter, James A. Donnelly ; traducción Andrés E. Chechade Durán ; revisión técnica Edgar Sánchez López. by Peter, J Paul [autor.] \| Chechade Durán, Andrés E [traductor] \| Donnelly, James A \| Sánchez López, Edgar [revisión]. Edition: 3a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : Irwin, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P478a. Place hold Request article Add to cart (remove)
		El plan de marketing : como elaborarlo con ayuda informática / Carlo Cutropía Fernández. by Cutropía Fernández, Carlo [autor.]. Series: Manueles practicos de marketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C988p. Place hold Request article Add to cart (remove)
		Como se hace un plan estratégico : la teoría del marketing estrategico / Francisco Abascal Rojas. by Abascal Rojas, Francisco [autor.]. Series: Colección UniversidadMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial Esic, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A116c. Place hold Request article Add to cart (remove)
		Las claves de la publicidad / Mariola García Uceda. by García Uceda, Mariola [autor.]. Edition: 2a. edition / revisada.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / G216c. Place hold Request article Add to cart (remove)
		Cases in marketing management / Kenneth E. Clow, Donald Baack, editores. by Baack, Donald [autor.] \| Clow, Kenneth E. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Sage Publications, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C338c, ... Place hold Request article Add to cart (remove)
		Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden ; traducción Cecilia Avila de Barón ; revisión técnica Gabriel Pérez Cifuentes. by Guiltinan, Joseph P [autor.] \| Ávila de Barón, Cecilia [traductor] \| Madden, Thomas J \| Paul, Gordon W \| Pérez Cifuentes, Gabriel [revisión]. Edition: 6a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G953g, ... Place hold Request article Add to cart (remove)
		Ganadores del maximarketing : el nuevo poder !preocuparse y atreverse! / Stan Rapp, Thomas L. Collins ; traducción de Roberto A. Haas. by Rapp, Stan [autor.] \| Collins, Thomas L \| Haas, Roberto A [traductor]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: México : McGraw-Hill Interamericana, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R221g 1994, ... Place hold Request article Add to cart (remove)
		Marketing total / Néstor P Braidot. by Braidot, Néstor P [autor.]. Edition: 5a. edition / ampliada.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Ediciones Macchi, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B814m, ... Place hold Request article Add to cart (remove)
		Los que venden : Método de venta relacional las ventas desde el marketing total / Néstor P Braidot. by Braidot, Néstor P [autor.]. Edition: 2a. edition / ampliada.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Ediciones Macchi, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.85 / B814v, ... Place hold Request article Add to cart (remove)

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