Results of search for 'ccl=an:45104' › Biblioteca CESA catalog

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		Dirección de marketing : fundamentos y software de aplicaciones / Ildefonso Grande Esteban. by Grande Esteban, Ildefonso [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G751d. Place hold Request article Add to cart (remove)
		Marketing interno y gestión de recursos humanos / Michel Levionnois ; traducción Diorki. by Levionnois, Michel [autor.] \| Diorki [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.3 / L664m. Place hold Request article Add to cart (remove)
		Gerencia de mercadotecnia / Mike Wilson ; traducción Ma. Teresa Carter Bartlett. by Wilson, Mike [autor.] \| Carter Bartlett, María Teresa [translator]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Ventura Ediciones, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W763g. Place hold Request article Add to cart (remove)
		How to write a successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Scott W. Cooper. by Hiebing, Roman G. - Cooper, Scoot W [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H633h. Place hold Request article Add to cart (remove)
		The 1\day marketing plan : organizing and completing the plan that works / Roman G. Hiebing, Jr., Scott W Cooper. by Hiebing, Román G [autor.] \| Cooper, Scott W. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill. : NTC Business Books, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H633d. Place hold Request article Add to cart (remove)
		Gestión estratégica del marketing : establecimiento de objetivos / director de la colección Claudio L. Soriano Soriano. by Soriano Soriano, Claudio L [autor.]. Series: Biblioteca de Manuales prácticos de Marketing ; 6Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297g. Place hold Request article Add to cart (remove)
		Dirección de la mercadotecnia : análisis, planeación, implementación y control / Phillip Kotler ; traducción: Eugenia Rosete Solis, Mercedes Córdoba y Magro. by Kotler, Philip [autor.]. Edition: 7a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall Hispanoamericana, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d. Place hold Request article Add to cart (remove)
		Manual de la gerencia de marca : brand management / Davis Arnold ; traducción Álvaro Romero M. by Arnold, David, 1955- [autor.] \| Romero R., Álvaro [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Editorial Norma, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A752m. Place hold Request article Add to cart (remove)
		Marketing / Joel R. Evans ; Barry Berman. by Evans, Joel R [autor.] \| Berman, Barry. Edition: Sixth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Macmillan Publishing Company, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / E924m, ... Place hold Request article Add to cart (remove)
		Aseguramiento de calidad en compras : como desarrollar las relaciones comprador\proveedor / Eduardo Gómez Saavedra. by Gómez Saavedra, Eduardo [autor.]. Series: Manuales prácticos para gerentesMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : Fondo Editorial Legis, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.568 / G633a. Place hold Request article Add to cart (remove)
		Administración de marketing : estrategias y programas / Joseph P. Guiltinan ; Gordon W. Paul ; traducción Gloria Elizabeth Rosas Lopetegui ; revisión técnica Roberto Rosero Hinestroza. by Guiltinan, Joseph P [autor.] \| Paul, Gordon W \| Rosas Lopetegui, Gloria Elizabeth [traductor] \| Rosero Hinestroza, Roberto. Edition: 5a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G953a, ... Place hold Request article Add to cart (remove)
		Administración en mercadotecnia / David W. Cravens, Gerald E. Hills, Robert B. Woodruff ; [traducción, Consuelo Hidalgo y Mondragón]. by Cravens, David W [autor.] \| Hills, Gerald E \| Woodruff, Robert B. Series: Marketing universitarioMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 1993Other title: Mercadotecnia.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C898a. Place hold Request article Add to cart (remove)
		Cases in marketing management : issues for the 1990s / Charles L. Hinkle, Wesley J. Johnston, Esther F Lanigan. by Hinkle, Charles L [autor.] \| Johnston, Wesley J \| Lanigan, Esther F, 1947-. Edition: Second edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / H663c. Place hold Request article Add to cart (remove)
		Marketing fundamental / Eric Vernette ; traducción Enrique Canals ; revisión Carlos Boscones. by Vernette, Eric [autor.] \| Bascones, Carlos \| Canals, Enrique [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Eyrrolles, Ediciones Gestión 2000, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / V532m. Place hold Request article Add to cart (remove)
		Marketing y gestión de servicios : la gestión de los momentos de la verdad y la competencia en los servicios / Christian Gronroos;prólogos Philip Kotler y Juan Carlzon, traductores Rafael Felipe Ramírez León, Juan Manuel Criado Fernández. by Gronroos, Christian [autor.] \| Carlzon, Juan \| Criado Fernández, Juan Manuel [traductor] \| Kotler, Philip \| Ramírez León, Rafael Felipe [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / G876m. Place hold Request article Add to cart (remove)
		estrategias de marketing : un enfoque orientado al consumidor / Steven P. schnaars. by Schnaars, Steven P [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S357e. Place hold Request article Add to cart (remove)
		Marketing público : por un gobierno y una administración al servicio del público / Josep Chias Suriol. by Chias, Josep [autor.] \| Gómez Arnau, Adriana [editor]. Series: Serie McGraw Hill de managementEdition: Edición Adriana Gómez\Arnau.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / CH532m. Place hold Request article Add to cart (remove)
		Colaboración competitiva : cómo usar alianzas y adquisiciones estratégicas en el mercado global / Joel Bleeke y David Ernst ; versión en español Miguel Angel Sánchez Férriz ; colaboración Flor B ellomo. by Bleeke, Joel [autor.] \| Bellomo, Flor A \| Sánchez Férriz, Miguel Ángel [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Wilmington, DE : Addison\Wesley Iberoamericana, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4001 / B646c. Place hold Request article Add to cart (remove)
		La auditoría de marketing : cómo pasar de la teoría a la práctica del marketing / Malcolm H. B. McDonald y John W. Leppard ; traducción Claudio L. Soriano Soriano. by Mcdonald, Malcolm H. B [autor.] \| Leppard, John W \| Soriano Soriano, Claudio L [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M135a. Place hold Request article Add to cart (remove)
		Marketing y competitividad : el método tortuga en 40 pasos / José María Ferré Trenzano. by Ferré Trenzano, José María [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Díaz de Santos, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F382m. Place hold Request article Add to cart (remove)

		Dirección de marketing : fundamentos y software de aplicaciones / Ildefonso Grande Esteban. by Grande Esteban, Ildefonso [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G751d. Place hold Request article Add to cart (remove)
		Marketing interno y gestión de recursos humanos / Michel Levionnois ; traducción Diorki. by Levionnois, Michel [autor.] \| Diorki [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.3 / L664m. Place hold Request article Add to cart (remove)
		Gerencia de mercadotecnia / Mike Wilson ; traducción Ma. Teresa Carter Bartlett. by Wilson, Mike [autor.] \| Carter Bartlett, María Teresa [translator]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Ventura Ediciones, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W763g. Place hold Request article Add to cart (remove)
		How to write a successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Scott W. Cooper. by Hiebing, Roman G. - Cooper, Scoot W [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H633h. Place hold Request article Add to cart (remove)
		The 1\day marketing plan : organizing and completing the plan that works / Roman G. Hiebing, Jr., Scott W Cooper. by Hiebing, Román G [autor.] \| Cooper, Scott W. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill. : NTC Business Books, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H633d. Place hold Request article Add to cart (remove)
		Gestión estratégica del marketing : establecimiento de objetivos / director de la colección Claudio L. Soriano Soriano. by Soriano Soriano, Claudio L [autor.]. Series: Biblioteca de Manuales prácticos de Marketing ; 6Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297g. Place hold Request article Add to cart (remove)
		Dirección de la mercadotecnia : análisis, planeación, implementación y control / Phillip Kotler ; traducción: Eugenia Rosete Solis, Mercedes Córdoba y Magro. by Kotler, Philip [autor.]. Edition: 7a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall Hispanoamericana, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d. Place hold Request article Add to cart (remove)
		Manual de la gerencia de marca : brand management / Davis Arnold ; traducción Álvaro Romero M. by Arnold, David, 1955- [autor.] \| Romero R., Álvaro [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Editorial Norma, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A752m. Place hold Request article Add to cart (remove)
		Marketing / Joel R. Evans ; Barry Berman. by Evans, Joel R [autor.] \| Berman, Barry. Edition: Sixth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Macmillan Publishing Company, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / E924m, ... Place hold Request article Add to cart (remove)
		Aseguramiento de calidad en compras : como desarrollar las relaciones comprador\proveedor / Eduardo Gómez Saavedra. by Gómez Saavedra, Eduardo [autor.]. Series: Manuales prácticos para gerentesMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : Fondo Editorial Legis, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.568 / G633a. Place hold Request article Add to cart (remove)
		Administración de marketing : estrategias y programas / Joseph P. Guiltinan ; Gordon W. Paul ; traducción Gloria Elizabeth Rosas Lopetegui ; revisión técnica Roberto Rosero Hinestroza. by Guiltinan, Joseph P [autor.] \| Paul, Gordon W \| Rosas Lopetegui, Gloria Elizabeth [traductor] \| Rosero Hinestroza, Roberto. Edition: 5a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G953a, ... Place hold Request article Add to cart (remove)
		Administración en mercadotecnia / David W. Cravens, Gerald E. Hills, Robert B. Woodruff ; [traducción, Consuelo Hidalgo y Mondragón]. by Cravens, David W [autor.] \| Hills, Gerald E \| Woodruff, Robert B. Series: Marketing universitarioMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 1993Other title: Mercadotecnia.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C898a. Place hold Request article Add to cart (remove)
		Cases in marketing management : issues for the 1990s / Charles L. Hinkle, Wesley J. Johnston, Esther F Lanigan. by Hinkle, Charles L [autor.] \| Johnston, Wesley J \| Lanigan, Esther F, 1947-. Edition: Second edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / H663c. Place hold Request article Add to cart (remove)
		Marketing fundamental / Eric Vernette ; traducción Enrique Canals ; revisión Carlos Boscones. by Vernette, Eric [autor.] \| Bascones, Carlos \| Canals, Enrique [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Eyrrolles, Ediciones Gestión 2000, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / V532m. Place hold Request article Add to cart (remove)
		Marketing y gestión de servicios : la gestión de los momentos de la verdad y la competencia en los servicios / Christian Gronroos;prólogos Philip Kotler y Juan Carlzon, traductores Rafael Felipe Ramírez León, Juan Manuel Criado Fernández. by Gronroos, Christian [autor.] \| Carlzon, Juan \| Criado Fernández, Juan Manuel [traductor] \| Kotler, Philip \| Ramírez León, Rafael Felipe [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / G876m. Place hold Request article Add to cart (remove)
		estrategias de marketing : un enfoque orientado al consumidor / Steven P. schnaars. by Schnaars, Steven P [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S357e. Place hold Request article Add to cart (remove)
		Marketing público : por un gobierno y una administración al servicio del público / Josep Chias Suriol. by Chias, Josep [autor.] \| Gómez Arnau, Adriana [editor]. Series: Serie McGraw Hill de managementEdition: Edición Adriana Gómez\Arnau.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / CH532m. Place hold Request article Add to cart (remove)
		Colaboración competitiva : cómo usar alianzas y adquisiciones estratégicas en el mercado global / Joel Bleeke y David Ernst ; versión en español Miguel Angel Sánchez Férriz ; colaboración Flor B ellomo. by Bleeke, Joel [autor.] \| Bellomo, Flor A \| Sánchez Férriz, Miguel Ángel [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Wilmington, DE : Addison\Wesley Iberoamericana, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4001 / B646c. Place hold Request article Add to cart (remove)
		La auditoría de marketing : cómo pasar de la teoría a la práctica del marketing / Malcolm H. B. McDonald y John W. Leppard ; traducción Claudio L. Soriano Soriano. by Mcdonald, Malcolm H. B [autor.] \| Leppard, John W \| Soriano Soriano, Claudio L [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M135a. Place hold Request article Add to cart (remove)
		Marketing y competitividad : el método tortuga en 40 pasos / José María Ferré Trenzano. by Ferré Trenzano, José María [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Díaz de Santos, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F382m. Place hold Request article Add to cart (remove)

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