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		Las 22 leyes inmutables de la marca : cómo convertir un producto o un servicio en una marca mundial / texto original Al Ries, Laura Ries ; versión española Raúl Peralba y Raúl G del Río. by Ries, Al [autor.] \| Del Río G., Raúl [traductor] \| Peralba, Raúl [traductor] \| Ries, Laura. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R559l. Place hold Request article Add to cart (remove)
		The 22 Immutable Laws of Marketing : violate them at your own risk / Al Ries, Jack Trout. by Ries, Al [autor.] \| Jack, Trout [coautor]. ; Format: electronic available online Language: English Publisher: Estados Unidos de América : HarperCollins Publisher s, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / R559i 1994. Place hold Request article Add to cart (remove)

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