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La comunicación en la mercadotecnia / Kenneth L. Rowe ; editor Eugene L. Dorr ; traducción María Elena Zavotsky E.

by Zavotsky E., María Elena [traductor].

Series: Curso Práctico de Mercadotecnia Mcgraw\Hill ; 3Edition: 1a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Buenos Aires : McGraw\Hill, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R878c.

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Guide to managerial communication / Mary Munter.

by Munter, Mary [autor.].

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.45 / M971g.

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  • Colegio de Estudios Superiores de Administración - CESA
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