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		Administración y estrategias de precios : herramientas para la toma de decisiones en marketing / Carlos Raúl Sánchez Sánchez ; revisión técnica María de la Luz Eloísa Ascanio Rivera. by Sánchez Sánchez, Carlos Raúl [autor.] \| Ascanio Rivera, María de la Luz Eloísa [revisión] \| Mares Chacón, Jesús [editor]. Series: EducaciónEdition: 2a. edition / editor Jesús Mares Chacón.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Mc Graw Hill, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.816 / S211a, ... Place hold Request article Add to cart (remove)
		Política de precios para hacer rentables las decisiones / Kent B. Monroe ; traducción Carmen Berne, Enrique Giner ; revisión técnica Manuel Espitia. by Monroe, Kent B [autor.] \| Berne, Carmen [traductor] \| Espitia, Manuel [revisión] \| Giner, Enrique [traductor]. Series: Serie McGraw\Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.816 / M753p. Place hold Request article Add to cart (remove)
		How to price your products and services / [Harvard Business School]. by Ivory, James [autor.] \| Carter, Helena Bonham \| Criterion Collection (Firma Comercial) \| Redgrave, Vanessa, 937- \| Thompson, Emma \| Hopkins, Anthony, 1937- \| Harvard University.. Harvard Business School \| Merchant Ivory Productions. Series: A Harvard Business Review Paperback \| The Criterion Collection \| The Merchant Ivory CollectionMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [California] : Harvard Business School Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.816 / H847h. Place hold Request article Add to cart (remove)
		El precio : variable estratégica de marketing / Emilio de Velasco González. by Velasco González, Emilio De [autor.]. Series: Serie McGraw Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.816 / V433p. Place hold Request article Add to cart (remove)
		Profitable pricing strategies / Eric G. Mitchell. by Mitchell, Eric G [autor.] \| Alexander Hamilton Institute. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Alexander Hamilton Institute, 19??Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.816 / M623p. Place hold Request article Add to cart (remove)
		Marketing estratégico / Jean Jacques Lambin ; traducción Salvador Miquek, Antonio Carlos Cuenca. by Lambin, Jean-Jacques [autor.]. Edition: 3 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L224m. Place hold Request article Add to cart (remove)
		Teoría de los precios y aplicaciones / B. Peter Pashigian. by Pashigian, B. Peter [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : McGraw\Hill, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 330.1 / P277t, ... Place hold Request article Add to cart (remove)
		Marketing / Geoff Lancaster and Paul Reynolds. by Lancaster, Geoff, 1938- [autor.] \| Reynolds, Paul. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L244m, ... Place hold Request article Add to cart (remove)
		Cómo ganar el juego de las utilidades : la utilización del PRECIO y la MARCA como herramientas estratégicas / Robert G. Docters ... [y otros] ; traducción Efraín Sánchez. Series: GerenciaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Editorial Norma, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 338.52 / D637c. Place hold Request article Add to cart (remove)
		Estrategias de productos y precios / José María Ferré Trenzano. by Ferré Trenzano, José María [autor.]. Series: Marketing prácticoMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Editorial Océano, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F382p. Place hold Request article Add to cart (remove)
		Manual para elaborar un plan de mercadotecnia : Un enfoque latinoamericano / Ricardo Fernández Valinas. by Fernández Valiñas, Ricardo [autor.]. Edition: 3a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : International Thomson Editores, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F363m, ... Place hold Request article Add to cart (remove)
		Estrategia de precios : un enfoque de mercadeo para los negocios / Nicolas Restrepo Abad. by Restrepo Abad, Nicolás [autor]. Series: Coleccion AcademicaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Medellin, Colombia, Sur America : Fondo Editorial Universidad, 2007Publisher: [s.l.] : [s.e.], 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.816 / R436r. Place hold Request article Add to cart (remove)
		Economic analysis / Kenneth Ewart Boulding. by Boulding, Kenneth Ewart [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Harper y Brothers publshers, 1948Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.154 / B763e. Place hold Request article Add to cart (remove)
		El precio : clave de la rentabilidad, estrategias de marketing para su negocio / Nicolás Restrepo Abad. by Restrepo Abad, Nicolás [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Editorial Planeta, 2010Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.816 / R436p. Place hold Request article Add to cart (remove)
		Principios de mercadeo / Alberto Céspedes Sáenz. by Céspedes Sáenz, Alberto [autor.]. Series: Textos universitarios. EconomíaEdition: 4a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ecoe Ediciones, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C373p 2005. Place hold Request article Add to cart (remove)

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