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		Marketing / Joel R. Evans ; Barry Berman. by Evans, Joel R [autor.] \| Berman, Barry. Edition: Sixth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Macmillan Publishing Company, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / E924m, ... Place hold Request article Add to cart (remove)
		Principles of marketing / Philip Kotler, Gary Armstrong. by Kotler, Philip [autor] \| Armstrong, Gary [autor.]. Edition: Seventh edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, New Jersey : Prentice Hall, 1996Publisher: [California] : [s.e.], 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874p, ... Place hold Request article Add to cart (remove)
		Políticas y estrategias de gamas de productos y precios : cómo gestionar el portafolio de productos y fijar precios de venta y de cesión / José María Ferré Trenzano y Jordi Ferré Nadal. by Ferré Trenzano, José María [autor.] \| Ferré Nadal, Jordi. Series: Guías prácticas de marketing. prontuarios y Check Lists ; 2Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Díaz de Santos, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F382p. Place hold Request article Add to cart (remove)
		El precio : clave de la rentabilidad, estrategias de marketing para su negocio / Nicolás Restrepo Abad. by Restrepo Abad, Nicolás [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Editorial Planeta, 2010Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.816 / R436p. Place hold Request article Add to cart (remove)

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