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Una teoría de la función de consumo / Milton Friedman ; versión española de Lorenzo Betancor Curbelo.

by Friedman, Milton, 1912-2006 [autor.] | Betancor Curbelo, Lorenzo [traductor].

Series: Alianza Universidad ; 36Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Alianza, 1973Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.155 / F985t.

The marketing matrix : how the corporation gets its power - and how we can reclaim it / Gerard Hastings.

by Hastings, Gerard [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Routledge, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H357m.

Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Victoria Flores Flores ; revisión Julieta Mercado González ...[y otros].

by Schiffman, Leon G [autor.] | Flores Flores, Victoria [traductor] | Kanuk, Leslie Lazar | Mercado González, Julieta [revisión] | Reyes Martínez, Javier [editor].

Edition: 8a. edition / Editor Javier Reyes Martínez.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Educación, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S333c.

Microeconomía y conducta / Robert H. Frank ; traducción Esther Rabasco, Luis Toharia.

by Frank, Robert H [autor.] | Navarro, Ana [editor] | Rabasco Espariz, María Esther [traductor] | Toharia Cortés Luis, 1951- [traductor].

Edition: 5a. edition / editora Ana Navarro.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw Hill, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.1 / F828m.

Consumiendo : introducción al consumo y al consumidor colombiano / Camilo Herrera Mora.

by Herrera Mora, Camilo [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Alfaomega, 2010Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.834 / H565c, ... Not available: Biblioteca CESA: Damaged (3).

Comportamientos de compra del consumidor : 29 casos reales / coordinadores Salvador Ruiz de Maya e Ildefonso Grande Esteban.

Series: Libros profesionales de empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / R934e.

Happy customers everywhere : how your business can profit from the insight of positive psychology / Brend Schmitt.

by Schmitt, Bernd [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Palgrave MacMillan, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8342 / S355h, ...

Por qué compra la gente = why people buy / director Peter Jordan ; Consultores: Chuck Cole, Charles Palmer, Jack Pope ... [y otros].

by Jordan, Peter J | Cole, Chuck | Palmer, Charles | Pop, Jack.

Material type: Film Film; Type of visual material: ; Audience: Specialized; Language: Spanish Publisher: San Diego California : McGraw Hill, 1981Other title: Why people buy.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / P832 1981.

El comportamiento del consumidor y sus implicaciones en la Estrategia de Mercadeo : cómo actúan los consumidores colombianos e identificación de su perfil de compra / Lucía G. de Taborda, Elizabeth Richoux.

by G. de Taborda, Lucía [autor.] | Richoux, Elizabeth.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: I330.155 / G643co 1989.

Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Angel Carlos González Rúiz ; revisión Ivonne Raso Arcaute ; editora Marisa de Anta.

by Schiffman, Leon G [autor.] | Anta, Marisa De [editor] | Gonzaález Ruiz, Angel Carlos | Kanuk, Leslie Lazar | Raso Arcaute, Ivonne [revisión].

Edition: 7a edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Educación, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S333c1 2001.

El consumidor latinoamericano / José Antonio París.

by París, José Antonio [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Medellín : Universidad Pontificia Bolivariana ; Pluma Digital, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8398 / P266c 2017.

Por qué compra la gente = why people buy y otros títulos / director Peter Jordan ; Consultores: Chuck Cole, Charles Palmer, Jack Pope ... [y otros].

by Jordan, Peter J | Cole, Chuck | Palmer, Charles | Pop, Jack | Harding, Michael | Mc Graw Hill Films.

Material type: Film Film; Format: videocassette ; Type of visual material: videorecording ; Audience: Specialized; Language: Spanish Publisher: San Diego California : McGraw Hill, 1981Other title: Why people buy.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / P832o 1981.

Sexy little numbers : how to grow your business using the data you already have / Dimitri Maex with Paul B. Brown.

by Maex, Dimitri [autor.] | Brown, Paul B [Autor].

Edition: Primera edición.Material type: Text Text; Nature of contents: biography; Literary form: Not fiction ; Audience: Specialized; Original language: English Publisher: New York : Crown Business, 2012Copyright date: ©2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / B639 2012.

Consumering : cambiar o seguir sufriendo, usted elige / Javier Rovira ; prólogo de Philip Kotler.

by Rovira, Javier [autor] | Kotler, Philip, 1931- [prologuista].

Series: Libros profesionales de empresaEdition: Cuarta ediciónMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R875c 2013.

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