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Strategic market management / David A Aaker.

by Aaker, David A [autor.].

Edition: Tenth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : Wiley, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / A111s 2014.

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Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius ; traducción de María Jesús Herrero Díaz, Nora Natalia Martínez Suárez y María Guadalupe Cevallos Almada.

by Kerin, Roger A, 1947- [autor] | Cevallos Almada, María Guadalupe | Hartley, Steven W [autor] | Herrero Díaz, María Jesús | Martínez Suárez, Nora Natalia | Rudelius, William [autor].

Edition: Undécima edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México, D.F. : McGraw\Hill Education, 2014Publisher: [México] : [s.e.], 2014Online access: Acceso en línea (texto completo) Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K374m1 2014.

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