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		Arquitectura de marcas : modelo general de construcción de marcas y gestión de sus activos / Manuel Martín García. by Martín-Barbero, Jesús [autor.]. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M379a. Place hold Request article Add to cart (remove)
		Marca de liderazgo / Dave Ulrich y Norm Smallwood ; prólogo de José Ramón Pin ; traductora María López Medel. by Ulrich, Dave [autor.] \| López Medel, María [traductor] \| Pin Arboledas, José Ramón [prólogo] \| Smallwood, W. Norman. Series: Acción empresarialMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Gran Aldea Editores, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4092 / U45m. Place hold Request article Add to cart (remove)
		Personalidad de marca por qué las compañías pierden su autenticidad y cómo la pueden recuperar / Rohit Bhargava ; traducción de Erika Jasso Hernan D'orneville. by Bhargava, Rohit [autor.] \| Hernán D'bourneville, Erika Jasso [traductor]. Series: McGraw\Hill. EducaciónMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw Hill, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / B575p, ... Place hold Request article Add to cart (remove)
		Valoración de marcas : revisión de enfoques, metodologías y proveedores / Gabriela Salinas. by Salinas, Gabriela [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Barcelona : Ediciones Deusto ; Instituto de Análisis de Intangibles, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / S165v 2007, ... Place hold Request article Add to cart (remove)
		La culturización de las marcas propias / Ernesto Duque. by Duque Gómez, Ernesto [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Universidad Sergio Arboleda, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / D946c. Place hold Request article Add to cart (remove)
		La promesa de la marca : como diferenciarse en un escenario caótico / Alberto L. Wilensky. by Wilensky, Alberto Luis [autor.]. Edition: 5a edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Temas, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W647p 2014. Place hold Request article Add to cart (remove)
		The one thing : the surprisingly simple truth behind extraordinary results / Gary Keller, Jay Papasan. by Keller, Gary, 1957- [autor.] \| Papasan, Jay. Edition: First edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Texas : Bard Press, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.409 / K355o 2013. Place hold Request article Add to cart (remove)
		El marketing de la marca : cómo construir estrategias de marca ganadoras para obtener valor y satisfacción del cliente / William M. Weilbacher ; traducción de Ariel Bignami. by Weilbacher, William M [autor.] \| Bignami, Ariel [traductor .]. Series: : Colección marketing y publicidadMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Buenos Aires : Ediciones Granica, 1993-1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / W422m 1999. Place hold Request article Add to cart (remove)

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