Results of search for 'ccl=an:31132' › Biblioteca CESA catalog

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		Foros de mercadeo Agosto 29 de 2012 : Aplican restricciones / Publicidad y Mercadeo - P&M, Colegio de Estudios Superiores de Administración - CESA. by Colegio de Estudios Superiores de Administración - CESA \| Llinás, Marco \| Sámper, Francisco \| Díaz, Santiago \| Jeckel, Jorge \| Ramírez, Nohora \| Publicidad y Mercadeo - P&M. Series: Conferencias CESAMaterial type: Film; Type of visual material: videorecording ; Audience: General; Language: English Publisher: [Bogotá] : Publicidad y Mercadeo P&M, Colegio de Estudios Superiores de Administración - CESA, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C691a 2012, ... Place hold Request article Add to cart (remove)
		Marcas de distribuidor : concepto, evolución, protagonistas y adaptación a los ciclos económicos / coordinadores, José Antonio Puelles Pérez, Mónica Gómez Suarez, María Puelles Gallo. Series: Coleccion Empresa y gestionMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Pirámide, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / M313m 2011, ... Not available: Biblioteca CESA: Damaged (2). Place hold Request article Add to cart (remove)
		La imagen corporativa : teoría y metodología de la identificación institucional / Norberto Chaves. by Chaves, Norberto, 1942- [autor.]. Series: GG disenoEdition: 3a. edition / actualizada.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Editorial Gustavo Gili, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / Ch512i. Place hold Request article Add to cart (remove)
		Logotipos. by Rockport Publishers. Edition: 4a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Gustavo Gili, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / L832l. Place hold Request article Add to cart (remove)
		Las 22 leyes inmutables de la marca : cómo convertir un producto o un servicio en una marca mundial / texto original Al Ries, Laura Ries ; versión española Raúl Peralba y Raúl G del Río. by Ries, Al [autor.] \| Del Río G., Raúl [traductor] \| Peralba, Raúl [traductor] \| Ries, Laura. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R559l. Place hold Request article Add to cart (remove)
		Grandes marcas, grandes dificultades : lecciones aprendidas de los errores de otros / Jack Trout con Raúl Peralba ; prólogo de José Luis Bonet Ferrer. by Trout, Jack [autor.] \| Bonet Ferrer, José Luis \| Peralba Fortuny, Raúl \| Peralba Ruiz, María Victoria [editor]. Series: Serie McGraw\Hill de managementEdition: Editora Victoria Peralba Ruíz.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / T859g, ... Place hold Request article Add to cart (remove)
		Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. by Wheeler, Alina, 1948- [autor.]. Edition: Fourth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2013Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / W562d. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Guerra de marcas : 10 reglas para construir la marca arrasadora / David F. D'Alessandro con Michele Owens ; traducción de Angela García. by D'alessandro, David F [autor.] \| Bonnett Vélez, Fabián [editor] \| García, Ángela, 1957- [traductor] \| Owens, Michele. Edition: Edición Fabian Bonnett Vélez.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / D141g. Place hold Request article Add to cart (remove)
		Construir marcas poderosas / David A. Aaker. by Aaker, David A [autor.]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111c, ... Place hold Request article Add to cart (remove)
		Cómo ganar el juego de las utilidades : la utilización del PRECIO y la MARCA como herramientas estratégicas / Robert G. Docters ... [y otros] ; traducción Efraín Sánchez. Series: GerenciaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Editorial Norma, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 338.52 / D637c. Place hold Request article Add to cart (remove)
		Las 11 leyes inmutables de la creación de marcas en internet / Al Ries y Laura Ries ; traducción Idoia Bengoechea Aira. by Ries, Al [autor.] \| Bengoechea Aira, Idoia [traductor] \| Ries, Laura. Series: Líderes del management. MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bilbao : Ediciones Deusto, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R559l. Place hold Request article Add to cart (remove)
		Arquitectura de marcas : modelo general de construcción de marcas y gestión de sus activos / Manuel Martín García. by Martín-Barbero, Jesús [autor.]. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M379a. Place hold Request article Add to cart (remove)
		Marcas internacionales : cómo crearlas y gestionarlas / Julio Cerviäno. by Cerviäno, Julio [autor.]. Series: Economía y Gestión InternacionalMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Pirámide, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / C419m. Place hold Request article Add to cart (remove)
		Manual para elaborar un plan de mercadotecnia : Un enfoque latinoamericano / Ricardo Fernández Valinas. by Fernández Valiñas, Ricardo [autor.]. Edition: 3a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : International Thomson Editores, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F363m, ... Place hold Request article Add to cart (remove)
		Superbrands : Colombia / editor Juan Felipe Echeverry Jaramillo. by Echeverry Jaramillo, Juan Felipe [editor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Superbrands, 2008Other title: Recorrido por algunas de las marcas de excelencia en Colombia.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / S959s. Place hold Request article Add to cart (remove)
		Brand relevance : making competitors irrelevant / David A. Aaker. by Aaker, David Allen, 1938- [autor.]. Series: Jossey\Bass business & management seriesEdition: First edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: San Francisco, CA : Jossey\Bass A Wiley Imprint, 2011Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / A111b, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Marca de liderazgo / Dave Ulrich y Norm Smallwood ; prólogo de José Ramón Pin ; traductora María López Medel. by Ulrich, Dave [autor.] \| López Medel, María [traductor] \| Pin Arboledas, José Ramón [prólogo] \| Smallwood, W. Norman. Series: Acción empresarialMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Gran Aldea Editores, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4092 / U45m. Place hold Request article Add to cart (remove)
		Viva la publicidad viva / Jorge Molina Villegas. by Molina Villegas, Jorge [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [s.l.] : Impresiones Gráficas, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / M722v. Place hold Request article Add to cart (remove)
		Personalidad de marca por qué las compañías pierden su autenticidad y cómo la pueden recuperar / Rohit Bhargava ; traducción de Erika Jasso Hernan D'orneville. by Bhargava, Rohit [autor.] \| Hernán D'bourneville, Erika Jasso [traductor]. Series: McGraw\Hill. EducaciónMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw Hill, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / B575p, ... Place hold Request article Add to cart (remove)
		Valoración de marcas : revisión de enfoques, metodologías y proveedores / Gabriela Salinas. by Salinas, Gabriela [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Barcelona : Ediciones Deusto ; Instituto de Análisis de Intangibles, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / S165v 2007, ... Place hold Request article Add to cart (remove)

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