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		La revolución puma : cómo una especie en extención se convirtió en el principal depredador entre las marcas deportivas con más estilo / Rolf-Herbert Peters, Javier Ortega prolg. by Peters, Rolf-Herbert [autor.] \| Ortega, Javier [prólogo]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : LID Editorial, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / P481r. Place hold Request article Add to cart (remove)
		Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. by Wheeler, Alina, 1948- [autor.]. Edition: Fourth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2013Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / W562d. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Las 11 leyes inmutables de la creación de marcas en internet / Al Ries y Laura Ries ; traducción Idoia Bengoechea Aira. by Ries, Al [autor.] \| Bengoechea Aira, Idoia [traductor] \| Ries, Laura. Series: Líderes del management. MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bilbao : Ediciones Deusto, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R559l. Place hold Request article Add to cart (remove)
		Estrategia de la cartera de marcas : crear relevancia, diferenciación, energía, apalancamiento y claridad / David Allen Aaker ; prólogo de Roberto Marcos Álvarez del Blanco. Series: Colección Management DeustoEdition: 1a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111e, ... Place hold Request article Add to cart (remove)
		Brand relevance : making competitors irrelevant / David A. Aaker. by Aaker, David Allen, 1938- [autor.]. Series: Jossey\Bass business & management seriesEdition: First edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: San Francisco, CA : Jossey\Bass A Wiley Imprint, 2011Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / A111b, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Marca de liderazgo / Dave Ulrich y Norm Smallwood ; prólogo de José Ramón Pin ; traductora María López Medel. by Ulrich, Dave [autor.] \| López Medel, María [traductor] \| Pin Arboledas, José Ramón [prólogo] \| Smallwood, W. Norman. Series: Acción empresarialMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Gran Aldea Editores, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4092 / U45m. Place hold Request article Add to cart (remove)
		Marcas líderes y distribuidores : buenas prácticas de colaboración / José María Vilas. by Vilas Aventín, José María, 1954- [autor.]. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / V697m, ... Place hold Request article Add to cart (remove)
		La culturización de las marcas propias / Ernesto Duque. by Duque Gómez, Ernesto [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Universidad Sergio Arboleda, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / D946c. Place hold Request article Add to cart (remove)
		Lovemarks : El futuro más allá de las marcas / Kevin Roberts, María Isabel Merino translator Antonio Núñez translator. by Roberts, Kevin [autor.] \| Merino, María Isabel [traductor] \| Núñez, Antonio [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Ediciones Urano, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / R643f, ... Place hold Request article Add to cart (remove)
		Marca país : experiencias en América y la realidad en Colombia / [Lina María Echeverri Canas, León Trujillo Gómez]. by Echeverri Cañas, Lina María [autor.] \| Trujillo Gómez, León Guillermo. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Editorial CESA : Colegio de Estudios Superiores de Administración\ CESA, 2014Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / E443m 2014, ... Place hold Request article Add to cart (remove)
		La promesa de la marca : como diferenciarse en un escenario caótico / Alberto L. Wilensky. by Wilensky, Alberto Luis [autor.]. Edition: 5a edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Temas, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W647p 2014. Place hold Request article Add to cart (remove)
		Fundamentos del branding / Melissa Davis ; traducción Lucía Borrero Gutiérrez. by Davis, Melissa [autor.] \| Borrero Gutiérrez, Lucía [traducción]. Series: Arquitectura y diseñoMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona Parramón, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.57 / D261f 2010. Place hold Request article Add to cart (remove)
		El marketing de la marca : cómo construir estrategias de marca ganadoras para obtener valor y satisfacción del cliente / William M. Weilbacher ; traducción de Ariel Bignami. by Weilbacher, William M [autor.] \| Bignami, Ariel [traductor .]. Series: : Colección marketing y publicidadMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Buenos Aires : Ediciones Granica, 1993-1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / W422m 1999. Place hold Request article Add to cart (remove)

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