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		Superbrands : Colombia / editor Juan Felipe Echeverry Jaramillo. by Echeverry Jaramillo, Juan Felipe [editor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Superbrands, 2008Other title: Recorrido por algunas de las marcas de excelencia en Colombia.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / S959s. Place hold Request article Add to cart (remove)
		Brand relevance : making competitors irrelevant / David A. Aaker. by Aaker, David Allen, 1938- [autor.]. Series: Jossey\Bass business & management seriesEdition: First edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: San Francisco, CA : Jossey\Bass A Wiley Imprint, 2011Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / A111b, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Marca de liderazgo / Dave Ulrich y Norm Smallwood ; prólogo de José Ramón Pin ; traductora María López Medel. by Ulrich, Dave [autor.] \| López Medel, María [traductor] \| Pin Arboledas, José Ramón [prólogo] \| Smallwood, W. Norman. Series: Acción empresarialMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Gran Aldea Editores, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4092 / U45m. Place hold Request article Add to cart (remove)
		Viva la publicidad viva / Jorge Molina Villegas. by Molina Villegas, Jorge [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [s.l.] : Impresiones Gráficas, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / M722v. Place hold Request article Add to cart (remove)
		Personalidad de marca por qué las compañías pierden su autenticidad y cómo la pueden recuperar / Rohit Bhargava ; traducción de Erika Jasso Hernan D'orneville. by Bhargava, Rohit [autor.] \| Hernán D'bourneville, Erika Jasso [traductor]. Series: McGraw\Hill. EducaciónMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw Hill, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / B575p, ... Place hold Request article Add to cart (remove)
		Valoración de marcas : revisión de enfoques, metodologías y proveedores / Gabriela Salinas. by Salinas, Gabriela [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Barcelona : Ediciones Deusto ; Instituto de Análisis de Intangibles, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / S165v 2007, ... Place hold Request article Add to cart (remove)
		Marcas líderes y distribuidores : buenas prácticas de colaboración / José María Vilas. by Vilas Aventín, José María, 1954- [autor.]. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / V697m, ... Place hold Request article Add to cart (remove)
		La culturización de las marcas propias / Ernesto Duque. by Duque Gómez, Ernesto [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Universidad Sergio Arboleda, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / D946c. Place hold Request article Add to cart (remove)
		La marca : creación, diseño y gestión / Joan Costa. by Costa, Joan [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Editorial Trillas, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / C837m. Place hold Request article Add to cart (remove)
		Lovemarks : El futuro más allá de las marcas / Kevin Roberts, María Isabel Merino translator Antonio Núñez translator. by Roberts, Kevin [autor.] \| Merino, María Isabel [traductor] \| Núñez, Antonio [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Ediciones Urano, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / R643f, ... Place hold Request article Add to cart (remove)
		Marcas y patentes : leyes y decretos vigentes sobre propiedad industrial, jurisprudencia administrativa y del Tribunal Superior de Bogotá: concordancias y modelos / Jorge Ortega Torres. by Ortega Torres, Jorge [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Ediciones Librería Jurídfica, 1945Availability: Items available for loan: Biblioteca CESA (1)Call number: 347.7 / O771m. Place hold Request article Add to cart (remove)
		60 minutes : the star of Starbucks / Howard Schultz ; Tom Anderson ; Scott Pelley. by Pelley, Scott \| Schultz, Howard \| Anderson, Tom. Material type: Film; Type of visual material: videorecording ; Audience: General; Language: English Publisher: [Washington D.C.] : Broadcasting Inc., 2006Other title: Sixty minutes.Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / SI625 2006, ... Place hold Request article Add to cart (remove)
		Fundamentos de marketing Yonatan "Natán" Bursztyn presidente de Totto Septiembre 13 de 2012 / Colegio de Estudios Superiores de Administración -CESA ; Yonatan Bursztyn. by Colegio de Estudios Superiores de Administración - CESA \| Bursztyn, Yonatan. Series: Conferencias CESAMaterial type: Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [Bogotá] : Colegio de Estudios Superiores de Administración -CESA, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C691y 2012, ... Place hold Request article Add to cart (remove)
		Levi no solo jean / Producer writer Louise Henry ; Director David Espar. by Henry, Louise [productor.] \| Espar, David [director.] \| Holcomb, Russ. Material type: Film; Type of visual material: videorecording ; Audience: Specialized; Language: Spanish Publisher: [Washington D.C.] : Veriation films, 1981Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.5 / L664 1981. Place hold Request article Add to cart (remove)
		Piratería literaria : un problema mundial / Escrita por Carol Risher, Producida y dirigida por Gerald Krell. by Risher, Carol [escritor.] \| Krell, Gerald [director.] \| Buerke, Alexander \| Albert, Leo. Material type: Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [California] : [s.e.], [1990]Availability: Items available for reference: Biblioteca CESA: Procesos técnicos (1)Call number: 346.0482 / P667 1990. Request article Add to cart (remove)
		Manual de la propiedad industrial / Rodolfo Lizarazu Montoya. by Lizarazu Montoya, Rodolfo [autor.]. Series: Legis. Información & solucionesMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Legis, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 346.048 / M798m 2014. Place hold Request article Add to cart (remove)
		Conferencia Natan Bursztyn CEO de Totto World Entrepreneur of the year 2011-2012 (Monaco). 20 de marzo de 2014 / Colegio de Estudios Superiores de Administración -CESA ; Natan Bursztyn. by Colegio de Estudios Superiores de Administración - CESA \| Bursztyn, Yonatan. Series: Conferencia Grandes LíderesMaterial type: Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración -CESA, 2014Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / C691f 2014, ... Place hold Request article Add to cart (remove)

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