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		Comportamiento del consumidor : comprendiendo al consumidor / Bernard Dubois y Alex Rovira Celma ; editor Andrés Otero ; prólogo Verrieres\Le\Buisson y Guillermo Cisneros. by Dubois, Bernard [autor.] \| Cisneros Garrido, Guillermo [prólogo] \| Le-Buisson, Varrieres- [prólogo] \| Otero, Andrés [editor] \| Rovira Celma, Alex, 1969-. Edition: 2a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / D815c. Place hold Request article Add to cart (remove)
		Estrategias de publicidad y promoción / Gerard J. Tellis, Ignacio Redondo ; traducción Cristina Belló, Isabel Villar. by Tellis, Gerard J [autor.] \| Otero, Andrés [editor] \| Redondo, Ignacio \| Villar, Isabel [traductor]. Edition: Editor Andrés Otero.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Addison Wesley, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / T276e 2002. Place hold Request article Add to cart (remove)

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