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Investigación de mercados contemporánea / Carl McDaniel, Roger Gates ; traducción María Teresa Aguilar ; revisión técnica Luis Alfonso Pérez.

by Mcdaniel, Carl [autor.] | Aguilar, María Teresa [traductor] | Gates, Roger | Pérez, Luis Alfonso [revisión].

Series: Soluciones empresarialesEdition: 4a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : International Thomson Editores, 1999Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / M478i, ... Not available: Biblioteca CESA: Damaged (1).

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Essentials of marketing / Charles W. Lamb; Joseph F. Hair, JR.; Carl McDaniel.

by Lamb, Charles W, 1944- [autor.] | Hair, Joseph F [coautor.] | McDaniel, Carl [coautor.].

Edition: Seventh edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Original language: English Publisher: United States: Cengage Learning, 2012Copyright date: ©2009 Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L218 2012.

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  • Colegio de Estudios Superiores de Administración - CESA
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