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Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler.

by Kotler, Philip [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2003Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874mar, ... Not available: Biblioteca CESA: Damaged (1).

The new rules of marketing & Pr : how to use social media, blogs, new releases, online video, & viral marketing to reach buyers directly / David Meerman Scott.

by Meerman Scott, David [autor.].

Edition: 2a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: Hoboken, New Jersey : John Wiley & Sons, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / M495n 2010, ...

Modeling derivatives in C++ / Justin London.

by London, Justin [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : John Wiley & Sons, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 332.645 / L847mo, ...

Manias, panics, and crashes : a history of financial crises / Charles P. Kindleberger and Robert Z. Aliber ;[with a new foreword by Robert Solow].

by Kindleberger, Charles Poor, 910-2003 [autor.] | Aliber, Robert Z.

Series: Wiley investment classicsEdition: Fifth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2005Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.49 / K517m.

Economic backwardness and economic growth : studies in the theory of economic development : Harvey Leibenstein.

by Leibenstein, Harvey [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1963Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.1 / L5316e.

Interindustry economics / Hollis B. Chenery, Paul G. Clark.

by Chenery, Hollis B [autor.] | Clark, Paul G.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley & Sons, 1967Availability: Items available for loan: Biblioteca CESA (1)Call number: 338.01 / C591i.

International economic problems : James C. Ingram.

by Ingram, James Carlton, 1922- [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley & Sons, 1966Availability: Items available for loan: Biblioteca CESA (1)Call number: 382 / I542i.

Studies in econometric method : Cowles Commision Research Staff Members ; edited by C. Hod and Tjalling C. Koopmans.

by Cowles Commision Research Staff Members | Hod, C; Ed | Koopmans, Tjalling C; Ed.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : John Wiley & Sons, 1962Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.015195 / C875s.

Consumer behaviour / Martin Evans, Ahmad Jamal, Gordon Foxall.

by Evans, Martin J [autor.] | Foxall, G. R | Jamal, Ahmad, 965-.

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chichester (England) : Wiley, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 / E924c.

Dalrymples Sales Management / William L. Cron, Thomas E. DeCarlo.

by Cron, William L [autor.] | Decarlo, Thomas.

Edition: Tenth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8122 / C947d, ...

The first move : A negotiator's Companion / Alain Lempereur, Aurélien Colson.

by Colson Aurélien [autor.] | Pekar Michele.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Wiley, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.405 / F527f.

Interest\rate option models : understanding, analysing and using models for exotic interest\rate options / Riccardo Rebonato.

by Rebonato, Riccardo [autor.].

Series: Wiley Series in Financial EngineeringMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chichester (England) : Wiley, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.6323 / R292i.

Interest\rate option models : understanding, analysing and using models for exotic interest\rate options / Riccardo Rebonato.

by Rebonato, Riccardo [autor.].

Series: Wiley Series in Financial EngineeringEdition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chichester (England) : Wiley, 1998Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.6323 / R292i.

Intermediate accounting / Donald Ervin Kieso, Jerry J. Weygandt and Terry D. Warfield.

by Kieso, Donald Ervin, 1936- [autor.] | Hunt, Marilyn F | Warfield, Terry D | Weygandt, Jerry J, 1942-.

Edition: Thirteenth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 657.04 / K477i.

Personnel economics in practice / Edward P. Lazear, Michael Gibbs.

by Lazear, Edward P [autor.] | Gibbs, Michael.

Edition: 2th edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.3 / L431p, ...

Essentials of business processes and information systems / Simha R. Magal, Jeffrey Word.

by Magal, Simha R [autor.] | Word, Jeffrey.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.4038 / M188e, ...

Financial statement analysis : a practitioner's guide / Martin Fridson, Fernando Alvarez.

by Fridson, Martin S [autor.] | Alvarez, Fernando, 1964-.

Series: Wiley FinanceEdition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley & Sons, 2002Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 657.3 / F898f. Not available: Biblioteca CESA: Lost (1).

The analysis and use of financial statements / Gerald I. White, Ashwinpaul C. Sondhi, Dov Fried.

by White, Gerald I [autor.] | Fried, Dov | Sondhi, Ashwinpaul C.

Edition: 3a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Hoboken, NJ : Wiley, 2003Availability: Items available for loan: Biblioteca CESA (6)Call number: 657.3 / W582a, ...

Luxury brand management : a world of privilege / Michel Chevalier and Gérald Mazzalovo.

by Chevalier, Michel, 1943- [autor.] | Mazzalovo, Gérald.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Singapore : John Wiley & Sons (Asia), 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / C527l, ...

Commodities and commodity derivatives : modeling and pricing for agriculturals, metals and energy / Hélyette Geman.

by Geman, Hélyette [autor.].

Series: Wiley finance seriesMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chichester (England) : John Wiley & Sons, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.6328 / G322c.

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