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		The new competitors : a report on American managers from D. Quinn Mills of the Harvard Business School / D. Quinn Mills. by Mills, Daniel Quinn [autor.] \| Harvard University.. Graduate School of Business Administration. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / M657n. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Brand relevance : making competitors irrelevant / David A. Aaker. by Aaker, David Allen, 1938- [autor.]. Series: Jossey\Bass business & management seriesEdition: First edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: San Francisco, CA : Jossey\Bass A Wiley Imprint, 2011Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / A111b, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler. by Kotler, Philip [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2003Online access: Contributor biographical information \| Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874mar, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers. by Peppers, Don [autor.] \| Rogers, Martha. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / P424m, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)

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