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		Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler. by Kotler, Philip, 1931- [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 K874mar. Place hold Request article Add to cart (remove)
		Consumer-centric category management : how to increase profits by managing categories based on consumer needs / AC Nielsen, with John Karolefski and Al Heller. by Ac Nielsen \| Karolefski, John \| Heller, Al. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Jersey : John Wiley & Sons, Inc. 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.834 / N669c 2006. Place hold Request article Add to cart (remove)
		Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald, Hugh Wilson. by McDonald, Malcolm [autor.] \| Wilson, Hugh. Edition: Eighth edition.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Hoboken, New Jersey : John Wiley & Sons Inc., 2016Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M478m 2016. Place hold Request article Add to cart (remove)

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