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Developing business strategies / David A Aaker.

by Aaker, David A [autor.].

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : J. Wiley, 2001Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / A111d.

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Strategic market management / David A Aaker.

by Aaker, David A [autor.].

Edition: Tenth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : Wiley, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / A111s 2014.

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