Marketing metrics : 50+ metrics every executive should master / Paul W. Farris ... [y otros].
Material type:
TextLanguage: English Publisher: Upper Saddle River, NJ : Wharton School Pub., 2006Description: xvi, 359 páginas : ilustraciones ; 25 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0131873709; 0131873709; 9780131873704Subject(s): Planeación de mercadeo | Estrategias de mercadeo | Mercadeo -- Modelos matemáticos | Mercadeo -- Mathematical modelsDDC classification: 658.83 Online resources: Table of contents only | Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.83 / F246m (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101001580 | ||
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Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.83 / F246m (Browse shelf(Opens below)) | Ej. 2 | 2 | Available | 7101009954 |
Includes bibliographical references (p. 335\337) and index.
Introduction \\ Share of hearts, minds, and markets \\ Margins and profits \\ Product and portfolio management \\ Customer profitability\\ Sales force and channel management \\ Pricing strategy \\ Promotion \\ Advertising media and Web metrics \\ Marketing and finance \\ The marketing metrics x\ray.
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