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Consumer behaviour / Jim Blythe.

by Blythe, Jim [autor.].

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : SAGE, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / B661c 2013.

The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover and Marco Vriens.

by Grover, Rajiv, 1953- [editor] | Vriens, Marco [editor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Thousand Oaks, CA : Sage Publications, 2006Online access: Para consultar la tabla de contenido presione aquí. Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / H236h 2006, ...

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editores William O. Bearden, Richard G. Netemeyer y Kelly L. Haws.

by Bearden, William O [editor .] | Netemeyer, Richard G [editor .] | Haws, Kelly L [editor .].

Edition: Third edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Los Ángeles, California : Sage Publications, Inc., 2011Other title: Marketing scales.Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / H236h 2011.

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