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Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip [autor.] | Armstrong, Gary.

Series: Prentice Hall series in marketingEdition: 6 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874p.

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Marketing channels / Louis W. Stern, Adel I. El\Ansary, Anne T. Coughlan.

by Stern, Louis W, 1935- [autor.] | Coughlan, Anne T.

Series: The Prentice\Hall series in marketingEdition: Fifth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / S839m.

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